Horlicks Dream Team Celebrates Success, Bangalore, 5th November 2004

Horlicks Dream Team Celebrates Success
Six students awarded education scholarships worth Rs. 25,000 each

Bangalore, 5 th November 2004

The Horlicks Dream Team Contest culminated yesterday and saw Pavan Kapnadak from Chennai, Samiksha and Rewan Rai from Delhi, Sowmya from Mumbai, Steffie Ann Thayil from Hyderabad and Bulbul Bhol from Bhubaneshwar, walking away with a year's education scholarship worth Rs. 25,000 each. The awards were presented by renowned Actor and TV Anchor Mr. Farooque Sheikh. The closely contested finale of the Horlicks Dream Team competition was held at the B. R. Ambedkar Bhavan Auditorium.

The Horlicks Dream Team provided almost 100,000 students from 4,500 schools across fifteen cities an opportunity to showcase their talent. The event elicited huge participation and ran parallel to Horlicks Wiz Kids 2004. The Horlicks Dream Team finals brought together 60 students from different parts of the country to Bangalore o bring alive the concept of dynamic development. These finalists were trained on varied areas, including communication skills by Mr. Syed Sultan Ahmed and value & vision by Dr. J M Sampath among others.

As the competition progressed from one round to the next, the number of contestants narrowed to 12, who competed in the final round and answered questions from the judges. The participants were judged on the parameters of personality, attitude, sensitivity, Talents, communication skills, intellectual understanding, values & vision and overall abilities and character. The participants were adjudged by an eminent jury consisting of Mr. Farooque Sheikh (Actor and Anchor), Syed Kirmani (Cricketer), Swati Ramanathan (Co Founder - Janaagraha), Deepa Sridhar (Principal - Kumaran's Institutions) and Dr. Sampath (Trainer on value & vision and author).

The unique concept behind Horlicks' involvement in interschool cultural and literary activities is to provide a platform for students to flourish and discover their talents in an atmosphere of healthy competition. It is aimed at generating confidence in school students by providing them with a platform to showcase their talents. The key driver of the event was initiating participation from kids and evaluating them in varied situations.

According to Shubhajit Sen, General Manager, GlaxoSmithKline Consumer Healthcare, "The focus of this initiative was never on winning but providing each student an opportunity to display their talents".

About the Horlicks Dream Team

The Horlicks Dream Team is a unique concept that culminated in the selection of six spirited "live wire" kids: kids with a positive orientation who are driven towards achievement in varied fields. The dream team program provided children a platform to display their all round talents. The selection process for the Horlicks Dream Team was done in three stages - at the school, city and the national levels. At the School level, two students from each school were short listed on the basis of General Knowledge, Emotional Quotient and Value Ethics test that were conducted at two levels - i) 5-7 grades and ii) 8-12 grades.

The finalists then competed at the City Finals where they showcased a social responsibility project along with a display of their unique talents and general awareness. Based on this, four students from each city were selected to participate at the National Finals in Bangalore.

About Horlicks Wiz Kids' 2004

The Horlicks Wiz Kids' 2004 by ACTIVITY, an inter-school program, was a fifteen city event, during which 40 competitions were held across two days in major cities including Chennai, Bangalore, Hyderabad, Cochin, Kolkata, Delhi and Mumbai. The event also traveled to the cities of Coimbatore, Madurai, Trivandrum, Vizag, Bhubaneshwar, Patna, Jamshedpur and Pune for a day, and featured 25 different competitions. Some of the competitions planned were based on diverse subjects such as Music, Literature, Dance, Singing, Writing, Speaking, Creativity, Talent, Art and Design activities.

Horlicks Wiz Kids' 2004 by Activity is aimed at providing school kids with a positive orientation: a platform to participate in a wide variety of learning and fun based activities. This activity started in Bangalore on July 7, 2004 and moved to fourteen other cities across the country. The activity was undertaken at two different levels- the school and city levels, where students gathered in an atmosphere of fun, frolic and competition. The Horlicks Dream Team activity ran parallel to Horlicks Wiz Kids' 2004 event.

The Horlicks Wiz Kids' 2004 is being organized by ACTIVITY. ACTIVITY is one of the largest organizations in India working with schools and is committed to provide opportunities beyond academics, for the all round development of students' personality.  

About Horlicks

Horlicks, 'The Great Family Nourisher,' is a nutritional drink made from wheat, milk and malted barley and is sold in powdered form. For over a century now Horlicks has provided a strong nourishment platform to both children and adults. Horlicks believes that this nourishment platform can be a key enabler in helping an individual maximize his/her potential.

Horlicks is now also available in three new flavors, including Chocolate, Vanilla and Honey, which combine the benefits of Horlicks Nourishment and wonderful new taste.

Such has been the success of Horlicks that today the brand has been extended to an enormously popular formulation for younger children as well as one for mothers.