Horlicks Pranchanchol Kids Vote 66 Palli Sarwajanik as the Most Pranchanchol Pujo, Kolkata, November 08, 2004
08 November 2004
Horlicks Pranchanchol Kids Vote 66 Palli Sarwajanik as the Most Pranchanchol Pujo
Kolkata, November 08, 2004
The Horlicks Pranchanchol Pujo Awards - the biggest activity involving the Kolkata kids during pujos, culminated at a gala Finale awards ceremony yesterday, at the Science City auditorium. (Name of Pandal) was adjudged as the Most Pranchanchol Pujo of Kolkata by the 100 Horlicks Pranchanchol Kids and was awarded with a special Holricks Pranchanchol Pujo trophy by renowned magician P C Sorcar. (name of pandal - first runner-up) and ---(name of pandal - second runner-up)---- pandals received the second and the third prizes respectively.
The Horlicks Pranchanchol Awards function featured special performances by Kolkata's renowned bands Chandrabinoo, Parash Pathor, Fossils and Lakkhi Chara, who enthralled the audience with their lively and foot-tapping music. The 100 Horlicks Pranchanchol Kids were awarded special mementos by renowned film-maker Rituparno Ghosh.
The selection of the three Most Pranchanchol Pujo's was in collaboration with Horlicks, the wholesome nourisher and the leading brand in the Health Food Drinks category, and four of Kolkata's best bands: Parash Pathor, Sahar, Lakhi Chara and Fossils. These four bands performed live at 1oo paras in Kolkata prior to Durga Puja and chose the 100 Horlicks Pranchanchol kids. This jury of the 100 Horlicks Pranchanchol kids travelled across the city in Horlicks 'Epang Opang Jhapang' Express to visit Pujos across various locations and shortlisted the best 15 pujos. Out of these pujos, the Horlicks Pranchanchol Kids jury selected three Most Pranchanchol Pujos.
Commenting on the award ceremony, Shubhajit Sen, General Manager - Marketing, GlaxoSmithKline Consumer Healthcare said, "Horlicks Pranchanchol Pujo Awards is a recognition of the hard work put forward by the various Pujo committees especially for the Pujo. It is also a great inspiration to all the Pujos in Kolkata to work harder for this coveted prize every year."
"Horlicks Pranchanchol Pujo Awards provides an opportunity to the kids of Kolkata to express their opinion, during the festive season of the Durga Pujo", Mr. Sen added.
Horlicks, 'The Great Family Nourisher' is a nutritional drink made from wheat, milk and malted barley and contains essential vitamins and minerals for wholesome nourishment of the entire family. The brand is such an enormous success, that there are special formulations designed for pre-school children (Junior Horlicks) and for pregnant and breast-feeding mothers (Mother's Horlicks). It also has extended into solid nutrition with Horlicks Biscuits.