Horlicks Shake 'Lets Go Outside' Carnival is coming to Bangalore, Bangalore, 22 September 2004

Horlicks Shake 'Lets Go Outside' Carnival is coming to Bangalore

Bangalore, 22 September 2004

Horlicks, the wholesome nourisher and a leading brand in the Health Food Drinks category, has launched Horlicks Shake - a delicious, chilled, ready to drink milk beverage for out of home consumption in Tetra Pack. Horlicks Shake comes in two flavours: Classic Malt and Chocolate.

Horlicks Shake is hosting the 'Let's Go Outside' Carnival in the city at Sammy's Dreamland on Sunday, 26 th September 2004. The carnival will be a fun-fulfilled event packed with loads of entertainment for kids through a delightful mix of activities.

Prithvi, Bangalore's home-grown RJ of Radio City, will be mixing tunes for the kids to "Shake with Horlicks Shake" at the Hungama Zone that Horlicks Shake will be setting up as a part of the carnival inside Sammy's Dreamland.

Besides "Shaking a Leg" & enjoying unlimited free rides, the kids can also indulge by getting Tattoos painted, or can just sit back and enjoy at the Magic & Mimicry show.

To win free tickets for the theme parks, kids need to participate in the contest by answering a simple question - "How many flavours are there in the new refreshingly chilled Horlicks Shake?" This question is being asked through a television advertisement and can be responded to by smsing Shake [space] [Answer] to 3636 or call in at 080- 22998975 . The call center is

flooded calls and over 1000 free tickets have already been given out for 26 th September.

The Horlicks Shake 'Let's Go Outside' Carnival is a five-city event held for a day across theme parks in various cities of Southern India. The first round started from Chennai and went to Coimbatore & Madurai. On 26 th September the event will be held simultaneously in Bangalore & Salem.

The second round will commence with Chennai (3 rd Oct), will move on to Coimbatore (10 th Oct), and the finally end with Bangalore & Salem (17 th Oct)

About Horlicks

Horlicks, 'The Great Family Nourisher' is a nutritional drink made from wheat, milk and malted barley and contains essential vitamins and minerals for wholesome nourishment of the entire family. The brand is such an enormous success, that there are special formulations designed for pre-school children (Junior Horlicks) and for pregnant and breast-feeding mothers (Mother's Horlicks). It also has extended into solid nutrition with Horlicks Biscuits.

Horlicks Shake, a ready-to drink chilled milk beverage comes in a 200ml Tetra pack in 2 flavours- Classic Malt & Chocolate. Horlicks Shake provides the consumer with a healthier alternative for out-of-home beverage consumption in a market dominated by carbonated soft drinks