Horlicks launched in a new Toffee flavour, New Delhi, February 22, 2005
22 February 2005
Horlicks launched in a new Toffee flavour
A creamy toffee taste with all the benefits of Horlicks nourishment
New Delhi, February 22, 2005:
GlaxoSmithKline Consumer Healthcare today announced the launch of Horlicks in a new Toffee flavour as an addition to its existing range. Toffee Horlicks will provide consumers with a tasty, creamy toffee flavour combined with all the benefits of Horlicks nourishment. Toffee Horlicks is a vegetarian product and will be available in a 500gm jar pack priced at Rs.113/- across North and West India and at Rs. 110/- in South and East India.
"Toffee Horlicks has been developed after extensive consumer research revealed that people across all age groups love the taste of toffee," said Shubhajit Sen, General Manager - Marketing, GlaxoSmithKline Consumer Healthcare . "This universal taste appeal combined with the goodness of Horlicks nutrition creates a thoroughly satisfying and healthy product, one that will be enjoyed by all."
Toffee Horlicks is the sixth flavour in the Horlicks portfolio: that is already available in Chocolate, Vanilla, Honey Buzz, Standard and Elaichi. The launch of Toffee Horlicks will be accompanied by extensive marketing support through a new Television advertisement, promotional offers and direct consumer contact programs.
Horlicks, 'The Great Family Nourisher,' is a nutritional drink made from wheat, milk and malted barley and is sold in powdered form. For over a century now Horlicks has provided a strong nourishment platform to both children and adults. Horlicks believes that this nourishment platform can be a key enabler in helping an individual maximize his/her potential.
Horlicks is also available in five flavours, including Chocolate, Vanilla, Honey Buzz, Standard and Elaichi, which combine the benefits of Horlicks nourishment and wonderful taste.
Such has been the success of Horlicks that today the brand has been extended to an enormously popular formulation for younger children as well as one for mothers.
About GlaxoSmithKline Consumer Healthcare
GlaxoSmithKline Consumer Healthcare (GSKCH) is a global FMCG company in the nutritional and OTC healthcare segments, present in India since 1958. The company's quest is to consistently innovate, by centering on consumers and delivering through science to enable people to do more. Its brands Horlicks, Boost, Crocin, Iodex and Eno are an integral part of Indian lives.