GlaxoSmithKline Consumer Healthcare Eno Cola- Product Launch Release May 2012

GlaxoSmithKline adds a new flavour to the growing ENO product portfolio- ENO Cola

ENO COLA- the ‘Sahi Cola’ to relieve acidity this summer season!

May 8, New Delhi: Eno, the leading brand in the digestive fruit salts category, is all set to revive your taste buds this summer season with the launch of a new Eno Cola flavor. Eno known for providing the fastest relief from acidity adds a refreshing new taste to the already existing bouquet of flavors. The launch of Eno Cola is supported by a new TVC that talks about Eno Cola as the ‘Sahi choice for treating acidity” in this summer season.

Recent consumer insight data has shown that 1 in 4 consumers use cola based carbonated soft drinks to treat acidity as post meal digestives that relieve and lighten. The taste is refreshing and fizz helps to release gas. With this as the insight, the brand has come out with Eno Cola as a new variant. While the functional benefit of the product remains the same- instant relief from acidity, Eno Cola adds a refreshing new taste to the already existing bouquet of flavours that the brand offers

Eno Cola is available at all retail outlets in a sachet of Rs 6 per doze and a bottle of Rs 80 for 20 dozes

Media Contacts ______________________________________________________

Sakshi Mathur
Genesis Burson Marsteller
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Kuheli Ray
Genesis Burson Marsteller
kuheli.ray@bm.com+91 9999783541