GlaxoSmithKline Consumer Healthcare Horlicks Nutribic- Product Launch note v1 Aug 2012

More Nutrients in every bite with Horlicks Nutribic

The new range of health biscuits from GlaxoSmithKline Consumer Healthcare

August, New Delhi: Feeling hungry at 4 PM? Need something tasty but healthy to keep you going through the day? Horlicks offers the perfect nutrients enriched snack option while at work. Horlicks Nutribic- the new range of Digestive and Zero added sugar biscuits. Horlicks Nutribic are health biscuits designed to suit the lifestyle related needs of people. This range of biscuits is enriched with nutrients and is tasty as well. These biscuits can be consumed in moderation as a snack between meals as part of a healthy daily diet and exercise plan.

Horlicks is the first in the market to offer Digestive Biscuit with mix of Cereal & Apple Fiber along with Zero Added Sugar Biscuit with 5 Grains. It promises nutrition through

  •     More Nutrients per bite
  •     High amount of Fibre
  •     Iron equal to 3 Bowls of Spinach
  •     Calcium equal to 2 glasses of Milk

This range of biscuits is available in two variants i.e. Digestive and Zero Added sugar biscuits; at all retail outlets in key markets of Delhi, Mumbai, Tamil Nadu, Andhra Pradesh, Kerala and Karnataka. The Digestive 250 gm pack cost Rs 50 while the 100 gm pack is priced at Rs 20.The Diabetic 150 gm pack cost Rs 50 and the 75 gm pack is priced at Rs 25 Happy snacking!

Sakshi Mathur
Genesis Burson Marsteller
sakshi.mathur@bm.com+91 9999007585

Kuheli Ray
Genesis Burson Marsteller
kuheli.ray@bm.com+91 9999783541