GlaxoSmithKline Consumer Healthcare Art for Nutrition Exhibition in Kolkata_June 5 2013

GSKCH’s Horlicks ‘Ahaar Abhiyan’ hosts the ‘Art for Nutrition’ exhibition along with CARE India

Brings together more than 25000 paintings by children on malnutrition

Kolkata, 05 June, 2013: GSKCH’s Horlicks Ahaar Abhiyan along with CARE India hosted a unique ‘Art for Nutrition’ painting exhibition at Park Street metro station today. The ‘Art for Nutrition’ exhibition is a platform that helps raise awareness about the cause of malnutrition. More than 25000 paintings by children were collected in support of GSKCH’s Horlicks Ahaar Abhiyan. These paintings have been exhibited under the ‘Art for Nutrition’ exhibition at Park Street metro station converting it into a huge canvas showcasing children’s interpretation of the fight against malnutrition.

Launched last year and extended into its second phase this year, GSKCH’s Horlicks Ahaar Abhiyan is an initiative that seeks to spread awareness to all strata of society about the cause of malnutrition. As part of this initiative, GSKCH through its megabrand Horlicks partners with its consumers to raise funds for providing access to better nutrition for children in the age group of 3-6 years. The pilot initiative last year gained a very positive and prominent response from consumers, community and trade partners. Proceeds from the campaign are being donated to our not-for-profit partner - CARE India. CARE India will be implementing projects to address the problem of malnutrition in Purulia district of West Bengal covering 12000 children, 12000 mothers and 400 Aanganwadi Workers (AWC).

Commenting on the second phase of the initiative and inauguration of the exhibition, Mr. Sidharth Singh, Executive Vice President Sales, GlaxoSmithKline Consumer Healthcare said, “The launch of the second phase of GSKCH’s Horlicks Ahaar Abhiyan has been received very well by our consumers in West Bengal. It is delightful to see that more than 25000 paintings by children were collected in support of the campaign. Encouraged by the support bestowed by our consumers in our pilot programme last year, we are confident that this initiative would help us further highlight the issue of malnutrition. Together with our consumers we would be able to help address the serious concern of malnutrition.”

Dr. Bandita Sengupta, Program Manager IMPACT Project, CARE India, added, “ Malnutrition among children in this part of the world is a serious concern for us. CARE has been working to improve maternal and child health for many decades. The Art for Nutrition exhibition is a visual expression of Horlicks Ahaar Abhiyan through the eyes of young minds. It is heartening to witness that children across the state have connected to the cause with their moving and inspiring creations. Together with GSKCH, we hope to make a difference in the lives of malnourished children, their families and the community they live in.”

Congratulating on this initiative, Shri Radhey Shyam, General Manager, Metro Railway, Kolkata added, “It is a great initiative by Horlicks and CARE, India which addresses the issue of malnutrition among children through such a beautiful medium- Art. It is overwhelming to see the participation from young children expressing their support towards Horlicks Ahaar Abhiyan. Like last year, Kolkata Metro Rail Authority is proud to extend its support and would like to wish GSKCH and CARE India all the best for their endeavour

About GlaxoSmithKline Consumer Healthcare Ltd.

GSKCH is an associate of GlaxoSmithKline plc. of U.K, a global science based healthcare company. GSKCH has continually benefited from the technical and marketing inputs that have been available as a consequence of this association. GSKCH is the largest player in the health food drinks industry. The Company with its manufacturing plants located in Nabha, Rajahmundry and Sonepat has a total workforce of about 3500 people.

GSKCH has a strong marketing and distribution network in India comprising over 600 distributors and direct coverage of over 750,000 retail outlets. Its flagship product, Horlicks, is a widely regarded and highly respected brand for over 125 years. The Company also manufactures and markets Boost, Viva and Maltova and in addition markets and distributes a number of products in diverse categories, which include prominent Brands such as Eno, Crocin and Iodex as well as products from the global portfolio like Sensodyne and Parodontax.

About CARE, India

CARE has been working in India for over 60 years, focusing on ending poverty and social injustice through empowerment of women and girls from poor and marginalised communities.
This is executed through well-planned and comprehensive programmes in maternal and child health, education, livelihoods and disaster preparedness and response. Within health we promote essential newborn care and immunisation, reduce malnutrition in children, prevent infant and maternal deaths and protect those affected by or susceptible to HIV, AIDS and TB

CARE partners with the public and private sector along with the civil society to reduce health inequities by addressing the social determinants of health and revitalising primary health care. CARE India is part of the CARE International Confederation working worldwide in 84 countries

Media Contacts ______________________________________________________

Prajakta Bhosale
Genesis Burson Marsteller
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Sakshi Mathur
Genesis Burson Marsteller
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Kuheli Ray
Genesis Burson Marsteller
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Nidhi Bhardwaj
CARE, India
nbhardwaj@careindia.org+91 9891178350