GlaxoSmithkline Consumer Healthcare Horlicks ProMind Meet the Topper- Bhubaneswar
09 February 2014
Bhubaneshwar gets ‘Exam Ready’ with the Toppers
Horlicks ProMind organises a workshop for students to be better prepared for upcoming exams
Bhubaneshwar, February 9, 2014: Horlicks ProMind ‘Meet The Exam Toppers’, an initiative to help students in their exam preparation, organised its first workshop in Bhubaneshwar to get the winners, as selected through this programme, from Orissa to interact with the board topper. The objective of the campaign is to equip students with the necessary skills and resources to cope with exam stress and create awareness about the importance of a healthy mind and body, so that they are better prepared for exams, physically and mentally. Organised in Hotel Hindustan International today, Sarthak Pradhan the Orissa board topper of 2011, conducted an interactive study session for students appearing for school examinations this year.
Horlicks ProMind, is a health drink which specializes in nutrition for brain function for children in the age group of 6-16 years. It is specially designed with 14 Intelli-nutrients* (*not a scientific term; creative rendition for 14 nutrients, namely iron, iodine, zinc, vitamins A, B1, B2, B3, B6, B12, C, D, E, folic acid, and choline) that are known to help improve recall#, increase# concentration and support healthy brain development (#in children with subclinical nutritional deficiencies). Horlicks ProMind is a nourishing beverage to be included as a part of regular diet to help meet nutritional requirements. As exam time approaches, stress levels of students increase. This panel of Exam Toppers, brought together by Horlicks ProMind coach aspiring students on how to prepare better for exams. Sarthak, the first rank holder (Orissa Board 2011, 97.66%) provided the participants with important tips on how to maintain a mind body balance during exam time. During the session, he also shared his personal experience on effortless revision.
When asked about the session, a participant and winner of the Horlicks ProMind ‘Meet The Exam Toppers’ expressed his excitement about the initiative and added that ‘student-coaching-students’ is a commendable idea to share experiences. These sessions make for easy understanding as there is a shared moment of empathy and understanding that creates trust.
Talking about the initiative, Mr. Jayant Singh, EVP - Marketing, GlaxoSmithKline Consumer Healthcare India, said, “The Horlicks ProMind ‘Meet The Exam Toppers Programme’ has been launched to help students be better prepared for examinations by giving them access to an Exam Toppers panel which comprises of past achievers who have proven themselves in academics. With a specialised product offering like Horlicks ProMind and an initiative such as ‘Meet the Exam Toppers’, it is our endeavour to help students face exams better with fewer apprehensions.”
‘Meet the Toppers’ programme is currently open for participation by students in West Bengal, Assam, Orissa, Tamil Nadu, Karnataka, Kerala and Andhra Pradesh. Students can log on to www.horlickspromind.in for more details.
About Horlicks ProMind
Horlicks ProMind, is a health drink which specializes in nutrition for brain function for children in the age group of 6-16 years. It is specially designed with 14 Intelli-nutrients* (*not a scientific term; creative rendition for 14 nutrients, namely iron, iodine, zinc, vitamins A, B1, B2, B3, B6, B12, C, D, E, folic acid, and choline) that are known to help improve recall#, increase# concentration and support healthy brain development (#in children with subclinical nutritional deficiencies). Horlicks ProMind is a nourishing beverage to be included as a part of regular diet to help meet nutritional requirements.
One of the world’s leading research-based pharmaceutical and healthcare companies, GSK is committed to improving the quality of human life by enabling people to do more, feel better and live longer. For further information please visit www.gsk.com.
About GlaxoSmithKline Consumer Healthcare Ltd
A subsidiary of GlaxoSmithKline plc. of U.K, GlaxoSmithKline Consumer Healthcare has continually benefited from the technical and marketing inputs that have been available as a consequence of this association. GlaxoSmithKline Consumer Healthcare is the largest player in the health food drinks industry. The Company with its manufacturing plants located in Nabha, Rajahmundry and Sonepat has a total workforce of about 3475 people.
GlaxoSmithKline Consumer Healthcare has a strong marketing and distribution network in India comprising over 700 distributors and a direct coverage of over 8 lakh retail outlets. Its flagship product, Horlicks, is a widely regarded and highly respected brand for 150 years. The Company also manufactures and markets Boost, Viva and Maltova and in addition markets and distributes a number of products in diverse categories, which include prominent names such as Eno, Crocin and Iodex as well as products from the global portfolio like and Sensodyne.
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Genesis Burson Marsteller
Genesis Burson Marsteller