Horlicks ProMind Meet the Topper Contest
23 January 2014
This exam time, get Exam Ready with Toppers
Brought to you by Horlicks Promind, a specialized brain nutrition health drink
Kolkata, January 23, 2014: GlaxoSmithKline Consumer Healthcare’s recent launch from the Horlicks portfolio, Horlicks ProMind, a specialized health drink for brain function, brings to you ‘Meet The Exam Toppers’, an initiative to help students get ready for exams. The objective of the campaign is to equip students with the necessary skills and resources to cope with exam stress and create awareness about the importance of a healthy mind and body, so that they can be better prepared for exams, physically and mentally. In addition to an on-ground contest, the campaign also offers– www.horlickstopper.com, a rich repository of material on examination preparation & self-assessment, video lessons and expert live chats with the exam toppers.
Under Horlicks ProMind Meet The Exam Toppers initiative an All India Panel of Exam Toppers will coach students to be Exam Ready. This panel comprises of 18 IIT, CBSE, State Board toppers who have excelled in academics, and will mentor aspiring students on how to prepare better for exams and equip them with exam tips, nutrition advice and confidence building. Students can win a chance to meet the exam toppers in their own state by participating in a simple pack based contest.
Commenting on the initiative, Mr. Jayant Singh, EVP - Marketing, GlaxoSmithKline Consumer Healthcare India, said, “As a front runner in the health food drinks space, brand Horlicks has always aimed at providing children with adequate nutrition. We understand that exam time is a challenging time for children and we believe Horlicks ProMind will help them prepare better for exams as it address the specific needs of the child’s brain development. Through this initiative we are likely to reach out to more than 350,000 students across the country to help them prepare for exams”
Horlicks ProMind Meet The Exam Topper initiative is also undertaking Horlicks Mission Exams- a school contact programme designed to help not only students, but parents and teachers who also need to be prepared in order to help children to deal with challenges during exam time.
One of the world’s leading research-based pharmaceutical and healthcare companies, GSK is committed to improving the quality of human life by enabling people to do more, feel better and live longer. For further information please visit www.gsk.com.
About GlaxoSmithKline Consumer Healthcare Ltd
A subsidiary of GlaxoSmithKline plc. of U.K, GlaxoSmithKline Consumer Healthcare has continually benefited from the technical and marketing inputs that have been available as a consequence of this association. GlaxoSmithKline Consumer Healthcare is the largest player in the health food drinks industry. The Company with its manufacturing plants located in Nabha, Rajahmundry and Sonepat has a total workforce of about 3475 people.
GlaxoSmithKline Consumer Healthcare has a strong marketing and distribution network in India comprising over 700 distributors and a direct coverage of over 8 lakh retail outlets. Its flagship product, Horlicks, is a widely regarded and highly respected brand for 150 years. The Company also manufactures and markets Boost, Viva and Maltova and in addition markets and distributes a number of products in diverse categories, which include prominent names such as Eno, Crocin and Iodex as well as products from the global portfolio like and Sensodyne.
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