Launch of Sensodyne Whitening toothpaste

GSK CONSUMER HEALTHCARE FORAYS INTO A NEW SEGMENT WITH THE LAUNCH OF SENSODYNE WHITENING TOOTHPASTE

 

Takes teeth "back to best" with unique combination of relieving sensitivity along with whitening

 

New Delhi – May 2, 2016: After the success of sensodyne, GSK Consumer Healthcare is foraying into a new segment in the toothpaste market with the launch of Sensodyne Whitening. This new toothpaste takes teeth "back to the best" by keeping a unique balance between sensitivity and restoring natural whiteness.

Consumers generally experience sensitivity and staining of teeth over a period of time due to lifestyle habits and consumption of certain food items (like wine, coffee and tea). The new Sensodyne Whitening toothpaste provides a simple and innovative solution to these common problems. Regular use of this new toothpaste relieves one from sensitivity and helps restore the natural whiteness by removing the surface stains on the teeth.

Going digital, Sensodyne has partnered with e-commerce major – Snapdeal - to exclusively launch Sensodyne Whitening. By adopting the ecommerce platform for this launch, the brand is moving in a direction with consumer preferences of speedy and hassle free online buying.

Sensodyne is the world’s no.1 toothpaste for Dentine Hyper Sensitivity (DHS) and is the fastest growing Oral Care Brand from GSK Consumer Healthcare. Known for its strong sensitivity credentials, Sensodyne was launched with a claim to provide 24x7 sensitivity protection. In a short span of time since its launch in india in 2011,  Sensodyne has outperformed to become the market leader. Keeping a steady pace of innovations, the brand has launched various variants to cater to new consumer demands and needs.

Ms. Charubala Seshadri, Area Marketing Director, ISC Oral Health, GSK Consumer Healthcare said, “GSK Consumer Healthcare has always endeavored to develop new products catering to the constantly changing needs of its consumers. A lot of sensitivity sufferers cope with sensitive teeth because they believe their regular toothpaste gives them more important benefits like whitening. With Sensodyne Whitening toothpaste, people will be able to take their teeth back to their best which is without sensitivity and naturally white. Being a consumer preferred and expert endorsed brand globally, we are confident that this largest selling variant globally will be well received by our consumers.”

About GlaxoSmithKline Consumer Healthcare Ltd

GSK Consumer Healthcare Ltd is the category leader in Indian health food drinks industry. Our flagship product Horlicks leads the market, while Boost is among the top three health food drink brands that India prefers. Our manufacturing plants are located in Nabha, Rajahmundry and Sonepat. In India we have an engaged workforce of over 4700 employees. GSK also markets and distributes a range of everyday health products such as Eno, Crocin, Iodex and Sensodyne. Our marketing and distribution network comprises over 700 distributors and a direct coverage of over 8 lakh retail outlets.

 

GSK Consumer Healthcare Ltd is an associate of GlaxoSmithKline plc.of U.K, one of world’s largest consumer healthcare companies. We have a heritage that goes back over 160 years. Our purpose is to help more people around the world to do more, feel better and live longer with everyday healthcare products.  Our goal is to build a global, growing business - we call a Fast Moving Consumer Healthcare (FMCH) company - dedicated to everyday healthcare with all of the scientific expertise and quality guarantees that demands, working at the speed and with the genuine consumer understanding the modern world expects.

GSK Consumer Healthcare globally owns some of the world’s best loved healthcare brands, successful in over 100 countries. These include Sensodyne, Voltaren, Theraflu, Paradontax,  Panadol, Polident, Otrivin, Horlicks and Physiogel.

 

Media Contacts

PPR South Asia                                                           GSK Consumer Healthcare

Ayushi Sinha                                                                 Kinshuk Gupta

Ayushi.sinha@pprww.com                                          kinshuk.x.gupta@gsk.com