Boost play the Pros at Aircel Open 2017
09 January 2017
Boost attempts to create a new Guinness world record at Aircel Chennai open 2017!
956 young champions have set a new Guinness world record for the largest tennis lesson at SDAT Stadium, Chennai!
New Delhi, 09 January, 2017: Boost, one of GSK’s leading brands in the Health Food Drinks category, has associated with India’s most prestigious tennis event, Aircel Chennai Open. With this association, Boost has taken its communication platform of ‘Play A Bigger Game’ to a LIVE event where it actually gives kids a chance to Play A Bigger Game through the activation of Play The Pros @ Aircel Chennai Open 2017 that took place on 3rd of January, 2017. As part of this activation, kids got an opportunity to learn, interact & play with the leading tennis players from across the world.
With this activation of Play The Pros @ Aircel Chennai Open 2017, Boost attempted a new Guinness World Record title for the largest tennis training lesson by gathering 956 young champions at Aircel Chennai open 2017. 956 young champions clustered at SDAT Tennis Stadium, Chennai on Tuesday, for a tennis training session with players & coaches in an effort to beat the 2015 record of 803 achieved by Northern Vision (UK), in Liverpool, Merseyside (UK), as “the largest tennis lesson”. While the Guinness World Records may take up to some time to decide, the participants are confident that they have set a record and successfully put India on the world map for this achievement. As part of the event the kids got a chance to play with the leading tennis players like Leander Peas and Rohan Bopanna.
Boost has always been a brand that has spoken to kids directly & inspired them with the promise of ‘Unleash the Winner in You’. This association with The Aircel Chennai Open is a perfect example of bringing alive this promise wherein kids from across South India were invited to participate in a contest that helped them win the opportunity to Play The Pros at the biggest tennis event in the country.
Commenting on the kids’ achievement, Mr. Prashant Pandey, EVP – Marketing, GSK Consumer Healthcare, said, “Stamina, energy and winning are synonymous with Boost and that’s how we have been successfully striking the chord with kids for over 40 years now. We are extremely overwhelmed with the participation that the activity witnessed and confident that we have set a new world record. Boost as a brand believes in directly talking to the kids and their aspirations, and fueling their wining spirit by providing the stamina to win. I’m glad that we could give kids an opportunity to ‘unleash the winner’ in them at an event as prestigious as this because when it comes to tennis in India, it doesn’t get any bigger than The Chennai Open”
About GlaxoSmithKline Consumer Healthcare Ltd
GSK Consumer Healthcare Ltd is the category leader in Indian health food drinks industry. Our flagship product Horlicks leads the market, while Boost is among the top three health food drink brands that India prefers. Our manufacturing plants are located in Nabha, Rajahmundry and Sonepat. In India we have an engaged workforce of over 4700 employees. GSK also markets and distributes a range of everyday health products such as Eno, Crocin, Iodex and Sensodyne. Our marketing and distribution network comprises over 700 distributors and a direct coverage of over 8 lakh retail outlets.
GSK Consumer Healthcare Ltd is an associate of GlaxoSmithKline plc. of U.K, one of world’s largest consumer healthcare companies. We have a heritage that goes back over 160 years. Our purpose is to help more people around the world to do more, feel better and live longer with everyday healthcare products. Our goal is to build a global, growing business - we call a Fast Moving Consumer Healthcare (FMCH) company - dedicated to everyday healthcare with all of the scientific expertise and quality guarantees that demands, working at the speed and with the genuine consumer understanding the modern world expects.
GSK Consumer Healthcare globally owns some of the world’s best loved healthcare brands, successful in over 100 countries. These include Sensodyne, Voltaren, Theraflu, Paradontax, Panadol, Polident, Otrivin, Horlicks and Physiogel.
Genesis Burson-Marsteller GSK Consumer Healthcare
Harleen Kaur Saroya Kinshuk Gupta