Horlicks Growth+ new campaign
31 January 2018
Horlicks Growth+ launches a new campaign with a vision of supporting your child’s journey
Link to TVC: https://www.youtube.com/watch?v=jAI97CcagCc
New Delhi, January 31, 2018: Keeping in line with the Government of India’s vision of reining in malnourishment and stunted growth amongst young children with the setting up of a National Nutrition Mission, Horlicks Growth+ has introduced its latest campaign focused on fostering growth in young children. A category defining offering in the Indian Health Food Drink segment, Horlicks Growth+ envisions to help young India catch up on growth by addressing stunting and under nutrition in children in the age bracket of 3-9 years. According to the recently released Global Hunger Index report, 21% of children under 5 years of age suffer from wasting (low weight for height), while 38.4% under-five children are stunted (low height for their age). And the problem is not only limited to rural regions as opposed to the common perception. Further, the National Nutrition Monitoring Bureau’s 2017 report highlights the gravity of the situation by putting the percentage of underweight children in urban areas under the age of 5 years at 25.1% while stunting impacts over 28%.
Horlicks Growth+ is a breakthrough nutrition formula designed by international paediatric experts and contains high quality protein with essential nutrients that have been identified and are known to optimise growth without causing obesity in children.
With the latest TV campaign featuring a young child, Horlicks Growth+ showcases the benefits of adopting a clinically proven scientific solution to address the rampant growth-related issues in children.
Commenting on the campaign, Vikram Bahl, Area Marketing Lead, Nutrition & Digestive health, GSK Consumer Healthcare India said, “Horlicks Growth+ is an advanced nutrition product resulting from 15 years of extensive scientific research by experts. A child falling behind on growth requires higher than average levels of nutrition to catch up on their growth , which is where Horlicks Growth+ can help. . Horlicks Growth+ has nearly 2 times high quality protein known to help grow muscles & 35% lower fat compared to similar health drinks to support healthy weight gain It is clinically proven to provide “3X growth# in 90 days*”. . Our latest TV campaign seeks to educate parents on the differentiated benefits of Horlicks Growth+ on catch-up growth. It is important for parents to adopt the appropriate growth partner which fosters their children’s growth and Horlicks Growth+ delivers exactly that.
Horlicks Growth+ is available at leading pharmacy/Modern Trade outlets and leading e-commerce websites.
- Creative Agency - FCB Ulka
- Chief Creative Officer – Swati Bhattacharya
- National Creative Director – Surjo Dutt
- Senior Creative Director – Tarranums Sehgal
- Group Creative Director – Anusheela Saha
- President – Debarpita Banerjee
- Account Management — Sareesh Jameskutty, Swati Mongia, Snigdha Jha
- Director for the film – Raylin Valles
- Production House- Perfect 10 Films
- Media Planning- Mindshare
- Language – Hindi, Bengali, Tamil, Telegu, Malayalam, Kannada
- Duration- 35 seconder
About GlaxoSmithKline Consumer Healthcare Ltd
GSK Consumer Healthcare Ltd is the category leader in Indian health food drinks industry. Our flagship product Horlicks leads the market, while Boost is among the top three health food drink brands that India prefers. Our manufacturing plants are located in Nabha, Rajahmundry and Sonepat. In India, we have an engaged workforce of over 4700 employees. GSK also markets and distributes a range of everyday health products such as Eno, Crocin, Iodex and Sensodyne. Our marketing and distribution network comprises over 700 distributors and a direct coverage of over 8 lakh retail outlets.
GSK Consumer Healthcare Ltd is an associate of GlaxoSmithKline plc. of U.K, one of world’s largest consumer healthcare companies. We have a heritage that goes back over 160 years. Our purpose is to help more people around the world to do /more, feel better and live longer with everyday healthcare products. Our goal is to build a global, growing business - we call a Fast-Moving Consumer Healthcare (FMCH) company - dedicated to everyday healthcare with all of the scientific expertise and quality guarantees that demands, working at the speed and with the genuine consumer understanding the modern world expects.
GSK Consumer Healthcare globally owns some of the world’s best loved healthcare brands, successful in over 100 countries. These include Sensodyne, Voltaren, Theraflu, Parodontax, Panadol, Polident, Otrivin, Horlicks and Physiogel.
Genesis Burson-Marsteller GSK Consumer Healthcare
Harleen Kaur Saroya Kinshuk Gupta