Consumer healthcare

Horlicks

A trusted bottle of Horlicks has been an indispensable part of the Indian household cupboard for the last three generations.
The uniqueness of Horlicks nutrition comes from its use of science behind food, to create the best combination of wheat, malt, milk and barley that can be easily digested with a blend of vitamins and minerals. Combining all that is satiating and natural, Horlicks brings to its consumers the essential nourishment of grains and milk which is gentle and safe, and one that can build and strengthen the body, brain, muscles and bones.

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Junior Horlicks

Junior Horlicks launched in India in 1995 is scientifically designed to meet the specialized nutrition needs of toddlers of 2 to 6 years of age.

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Mother's Horlicks

Mother’s Horlicks, launched in 1997, is a nutritional beverage that is scientifically designed especially for the nutritional needs of pregnant and lactating women.

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Women's Horlicks

Launched in 2008, Women’s Horlicks was the first and only specialized health drink for women

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Horlicks For Kids

Horlicks came to India over 100 years ago with the British Army and soon became part of the nutrition culture of the country as the wholesome cup of nourishment for the Indian family.

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Lite Horlicks

Unhealthy eating habits, environmental & mental stress may lead to increased free radicals inside the body.

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Boost

Boost is India’s leading malt-based food drink in chocolate flavour. It was developed by company’s R&D team in 1974 and launched in 1975-76. Currently it’s the third biggest health food drink in India and enjoys a market share of 11.5.

Boost is the first Milk Food Drink in India to use celebrity endorsement to convey its energy proposition and has successfully differentiated from other brands. It has been endorsed by India’s most famous cricket stars, particularly those which have a huge following among children.

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Boost Choco Nut

Boost Choco Nut' is a favourite combination of energy, chocolate and real almonds.

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Boost Choco Eclair

The lip-smacking combination of chocolate and caramel makes Boost Choco Eclair hard to resist.

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Boost

Boost gives you three times more stamina*, it helps you get ready to play the bigger game.

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Boost Biscuits

Enjoy the Goodness of Boost™ * with the chocolatey crunch of Boost Biscuits!
*"Goodness refers to the good presence and good taste of boost since boost has been added @ 10% in the product"

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Ostocalcium

Ostocalcium, a 68 year old heritage brand, was switched to GSK Cx as a part of the Rx-Cx collaboration project in 2013. The switch task was to build Calcium Supplementcategory (sold through Expert only)through differentiated proposition developed through consumer validated insight to step-change growth. This was a massive paradigm shift in the calcium supplement category.

Through detailed consumer researches and immersions we understood the usage and attitude of our consumers towards the calcium supplement category. The product went through a restage to build a consumer relevant “Brand” for Ostocalcium whilst continuing to strengthen expert credentials

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OSTOCALCIUM B12 SYRUP FOR KIDS

Your growing child requires calcium to help build strong bones.

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OSTOCALCIUM CHEWABLE TABLETS FOR 30+ WOMEN

Ostocalcium helps replenish calcium daily. It contains calcium and phosphorus, minerals which are the building blocks of bones

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OSTOCALCIUM FORTE FOR SPECIFIC NEEDS ( As advised by doctor )

During pregnancy and breast feeding, a woman’s calcium requirement increases, as calcium is required for both mother and growing baby.

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Foods

Horlicks Oats

Horlicks Oats launched in Q4 of 2011 , has been an attempt by GSK to enter adjacent spaces to health food drinks (HFD) with a larger play in breakfast.

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Horlicks Biscuits

Horlicks Biscuits contain^ Protein, Calcium and Vitamin D equal to 2 cups# of Horlicks.

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Boost Biscuits

Boost Biscuits have the Goodness of Boost®**. The biscuits give the crunchy-chocolaty taste of Boost.

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Foodles

Foodles is the only noodles made from a combination of nutritious grains like rice, wheat, ragi and corn.

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ActiBase

2 serves of ActiBase helps provide the essential nutrients and protein for health and general well being.
ActiBase comes with Advantage 4:
Ideal blend of soya protein concentrate and whey milk protein – Two best quality proteins (100% Amino Acid Score) known to be important in healing and help restore strength.
20 Essential Vitamins and Minerals
Prebiotic fibres known to help promote growth of good bacteria for a healthy digestive system.
ActiBase powder contains less than 3% total fat.

ActiBase

2 serves of ActiBase helps provide the essential nutrients and protein for health and general well being.

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ActiGrow

Nutrition expert for healthy growth and immunity. ActiGrow with vital nutrients essential to help lay a foundation for healthy growth of a child. Regular diet may not meet the daily requirements of micronutrients. ActiGrow provides nutrients known for optimal brain development and function. ActiGrow provides nutrients known for optimal function of the immune system.
ActiGrow comes with Advantage 4

33 vital nutrients
Power of protein/High/Ideal quality protein
Prebiotic blend/ Contains fiber and Probiotics
DHA

ActiGrow

Nutrition expert for healthy growth and immunity. ActiGrow with vital nutrients essential to help lay a foundation for healthy growth of a child.

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Viva

‘Start to a bright and healthy day!’

Well begun is half done! Viva is based on the belief that a good start to the day ensures that the rest of it goes well too. New Viva has VitaHealthTM – a combination of 9 essential vVitamins [Vitamin A, D, B1, B2, Niacin, Vitamin B6, Folic acid, Vitamin B12 & C], Iron Calcium and Phosphorous. Viva contains the natural goodness of milk, wheat and malted barley. Just 2 cups a day give you the nourishment to help provide a healthy foundation for life and, of course, a great start to the day

Maltova

The Yummy Choco Caramel Drink’

Maltova, a chocolate health Food Drink, was acquired from Jagajit Industries Limited in Feb 2000. To Kids Maltova is the fun health drink, which is extremely tasty, and makes nourishment truly enjoyable and exciting.

It was relaunched in june 2002 with an enriched formulation and improved packaging. The Relaunched New Maltova had Active RechargersTM, a combination of essential vitamins, minerals and carbohydrates.

Maltova has again been restaged in 2015 with an attractive new packaging that connotes an extremely high taste appeal and a sense of excitement. With this change, Maltova also comes under the endorsement of brand Boost.