Marketing achievements 2015
Key Achievements in 2015
Horlicks Chevron Graphics won the Global Design Award, Pentaward, against many global designs in food & beverage
Horlicks won Silver Pentaward for our Horlicks base range. Chevron graphics on EVO jar was up against many global designs in Food & Beverage category (considered to be the toughest category to win). Pentaward is a global design award
Horlicks is the 5th most trusted brand with Indian Housewives
Horlicks is the Most Trusted Hot Beverage brand in India. Also, across categories, it is the 5th most trusted brand with housewives.
Women’s Horlicks won the Silver Effie for its Television Communication
Make the Indian Woman, who gives priority to the needs of the other members of the family, consider the importance of her own health and choose Women’s Horlicks. To be regarded as a true & relevant specialist, Women’s Horlicks shifted the needle…From being a women’s overall nutrition drink to a women’s health evangelist driving awareness & exigency of a neglected Health issue that afflicts most women in India.
Progress in digital being awarded by the industry
- Horlicks has won 2 coveted awards at the Oscars of Advertising, the Abby’s amongst a competition of 674 entries. Chocolate Horlicks won Silver award at the Abby Awards, Goa fest, for best use of digital as medium.
- Digital Crest Awards for Horlicks (Gold)
Sensodyne toothbrushhas made it to the prestigious “Breakthrough Innovation” report by Nielsen which makes it one of the top 23 innovations which make this list, among 16914 innovations launched that year.
Crocin (Panadol) activated TV to drive highest ever Volume growths
It won following awards in 2015:
- Best use of TV for Emvies 2015 – Gold
- Best use of TV for Goafest - Bronze
More awards for Horlicks:
- Horlicks Ahaar Abhiyan won Bronze for the best Pro Bono Marketing.
- Gold Award at EEMAX Global Awards for Hlx Mission Exams
- Horlicks was recognized as amongst the Top Brands in Delhi NCR
- INK Awards 2015 for Hlx Restage Print Campaign.
- 7 Flame Awards for HAS.