Anurita joins us from Philips India where she was the Marketing function and Business Head for Personal Care category. As the category head, she was instrumental in spearheading the accelerated adoption of Electric Male Grooming & Beauty in India. During this tenure, she built a strong youth franchise for Philips and drove profitable business growth through locally relevant insights, communication & consumer connect.
Prior to Philips, she spent 7 years with Nokia India, heading the Mobile phones category for Brand Asha & Lumia. In addition to launching Asha in India, she also developed the design & framework of the Nokia brand platform for India to drive consistent messaging, visual identity & experiences across business verticals. Prior to this, Anurita worked with PepsiCo and Hindustan Unilever.
Anurita did her Masters from SP Jain Institute of Management & Research.