Vijay Sharma is the Area Marketing Lead for OTC & Expert Marketing for India Sub-Continent. He started his career in Sales with Siel Limited in 1993. He then moved to Hindustan Unilever, where he worked across Sales & Marketing domains, including roles like ASM and Marketing Manager, before moving as the Business Head for Project Shakti. After HUL, Vijay moved to Career Launcher as President & CEO and has also worked briefly as an independent consultant before joining GSK as Rural Lead in 2011. A GSK veteran, Vijay has been instrumental in designing and setting up the rural channel for GSK in India which in a very short span become a key growth driver for ISC. After a successful rural stint, Vijay moved as the Commercial Lead for Emerging Markets Acceleration Team (EMAT) that focused on developing plans to double growth rates of the key emerging markets of India & China. In this role, he has led multiple plans by leveraging insights & emerging trends in these key markets and supporting development of future go-to-market & business development opportunities.