2000 Kids enjoy at the Horlicks Shake 'Lets Go Outside' Carnival in Chennai, Chennai, 31st August 2004

2000 Kids enjoy at the Horlicks Shake 'Lets Go Outside' Carnival in Chennai

Chennai, 31 st August 2004

Horlicks, the wholesome nourisher and a leading brand in the Health Food Drinks category, has launched Horlicks Shake - a delicious, chilled, ready to drink milk beverage for out of home consumption in Tetra Pack. Horlicks Shake comes in two flavours: Classic Malt and Chocolate

Horlicks Shake hosted the 'Let's Go Outside' Carnival in the city at MGM Dizee World Theme Park on 29 th August 2004. The Horlicks Shake 'Let's Go Outside' Carnival supplied a mix of entertainment and numerous fun and frolic activities and proved to be a spectacular event attracting 2000 children in Chennai.

The carnival elicited great response from children who, besides enjoying unlimited free rides at the theme park, also had a great time at 'Fun Zones' such as Face Painting, Hair Styling, Dancing, Jamming, Choreography & Tattoo Making among others that were especially organized for them by Horlicks Shake.

In addition to the fun zones the carnival also featured the Horlicks Shake Express, a multi-entertainment Van which offered a delightful mix of games such as the hoopla, basketball, puzzle pyramid etc.

The Horlicks Shake 'Let's Go Outside' Carnival, is a five city event, which started from Chennai and will be held for one day across Theme Parks in Coimbatore (4 th Sept), Bangalore, Madurai (both on 12 th Sept) and Salem (25 th Sept)

To win free tickets for the theme parks, kids need to participate in the contest by answering a simple question - "How many flavours are there in the new refreshingly chilled Horlicks Shake?" This question will be asked through a television / radio advertisement and can be responded to by smsing Shake [space] [Answer] to 3636 or call in at: Chennai - 98407-36970 Salem, Coimbatore & Madurai: 98940-40623 & Bangalore: (080- 22998975 )

About Horlicks

Horlicks, 'The Great Family Nourisher' is a nutritional drink made from wheat, milk and malted barley and contains essential vitamins and minerals for wholesome nourishment of the entire family. The brand is such an enormous success, that there are special formulations designed for pre-school children (Junior Horlicks) and for pregnant and breast-feeding mothers [Mother's Horlicks]. It also has extended into solid nutrition with Horlicks Biscuits.

Horlicks Shake, a ready-to drink chilled milk beverage comes in a 200ml Tetra pack in 2 flavours- Classic Malt & Chocolate. Horlicks Shake provides the consumer with a healthier alternative for out-of-home beverage consumption in a market dominated by carbonated soft drinks.