Bangalore Kids enjoy at the Horlicks Shake 'Lets Go Outside' Carnival, Bangalore, 26th September 2004

Bangalore Kids enjoy at the Horlicks Shake 'Lets Go Outside' Carnival

Bangalore, 26 th September 2004

Horlicks, the wholesome nourisher and a leading brand in the Health Food Drinks category, has launched Horlicks Shake - a delicious, chilled, ready to drink milk beverage for out of home consumption in Tetra Pack. Horlicks Shake comes in two flavours: Classic Malt and Chocolate

Horlicks Shake hosted the 'Let's Go Outside' Carnival in the city at Sammy's Dreamland Theme Park on Sunday, 26 th September 2004. Over 2000 kids from all parts of the city participated in the carnival. The carnival also saw Sayed Kirmani, Former Indian Cricketer - specially inivited to give away exciting gifts & prizes to children.

RJ Anjaan and RJ Prithvi from Radio City were mixing tunes for the kids to "Shake a leg with Horlicks Shake" at the Hungama Zone.

The carnival elicited great response from children who, besides "Shaking a Leg" & enjoying unlimited free rides, the kids also indulged by getting Tattoos painted and just sat back and enjoy at the Magic & Mimicry show.

The Horlicks Shake 'Let's Go Outside' Carnival is a five-city event held for a day across theme parks in various cities of Southern India. The first round started from Chennai and went to Coimbatore & Madurai. The second round will commence with Chennai (3 rd Oct), will move on to Coimbatore (10 th Oct), and the finally end with Bangalore & Salem (17 th Oct).

To win free tickets for the theme parks, kids need to participate in the contest by answering a simple question - "How many flavours are there in the new refreshingly chilled Horlicks Shake?" This question will be asked through a television / radio advertisement and can be responded to by smsing Shake [space] [Answer] to 3636 or call in at: Chennai - 98407-36970 Salem, Coimbatore & Madurai: 98940-40623 & Bangalore: (080- 22998975 )

About Horlicks

Horlicks, 'The Great Family Nourisher' is a nutritional drink made from wheat, milk and malted barley and contains essential vitamins and minerals for wholesome nourishment of the entire family. The brand is such an enormous success, that there are special formulations designed for pre-school children (Junior Horlicks) and for pregnant and breast-feeding mothers [Mother's Horlicks]. It also has extended into solid nutrition with Horlicks Biscuits.

Horlicks Shake , a ready-to drink chilled milk beverage comes in a 200ml Tetra pack in 2 flavours- Classic Malt & Chocolate. Horlicks Shake provides the consumer with a healthier alternative for out-of-home beverage consumption in a market dominated by carbonated soft drinks