Horlicks kicks off Horlicks Wiz Kids' 2004 and 'Horlicks Dream Team' in schools across India, Bangalore, 5th July, 2004

Horlicks kicks off Horlicks Wiz Kids' 2004 and 'Horlicks Dream Team' in schools across India

Launches one of the biggest National School Talent Search in the country

Bangalore, 5 th July, 2004

Horlicks, the wholesome nourisher and a leading brand in the Health Food Drinks category, kicked off their National School program initiative - Horlicks Wiz Kids' 2004. Under the umbrella of Horlicks Wiz Kids 2004, a number of activities including the Horlicks Dream Team initiative will be conducted. These Horlicks events will run across schools in 15 cities in the country from July 7 to September 24, 2004. The Horlicks Wiz Kids' 2004 and the Horlicks Dream Team are unique concepts from Horlicks, designed to provide school children in India a platform to discover and showcase their talents in an environment of healthy competition and team spirit.

"Horlicks' ongoing endeavour is to reach out to school children and create a much needed arena for them to showcase their talents and build confidence in themselves. The focus is on participation vis-à-vis competition through inter-school cultural and literary activities", said Leanne Cutts, Vice President - Marketing, GlaxoSmithKline Consumer Healthcare. She added, "Both Horlicks Wiz Kids' 2004 and Horlicks Dream Team aim to communicate a strong message across to students to maximize their potential in keeping with the brand's core values."

The Horlicks Wiz Kids' 2004 by ACTIVITY, is a fifteen city event, during which around 40 competitions will be held for two days across the main centers like Chennai, Bangalore, Hyderabad, Cochin, Kolkata, Delhi, Mumbai. It will also travel to sub-centers like Coimbatore, Madurai, Trivandrum, Vizag, Bhubaneshwar, Patna, Jamshedpur and Pune for a day, featuring 25 different competitions. Some of the competitions planned will be based on diverse subjects such as Music, Literature, Dance, Singing, Writing, Speaking, Creativity, Talent, Art and Design Schools.

The Horlicks Dream Team will run parallel to Horlicks Wiz Kids' 2004, in schools across the country in which six spirited "live wire" kids with a positive orientation towards life will be chosen by an elite panel of judges through a national selection process to represent the "Dream Team". Children participating in the Horlicks Dream Team will be provided significant avenues to enrich their learning's and talent.

The Horlicks Wiz Kids' 2004 is being organized by ACTIVITY. ACTIVITY is one of the largest organizations in India working with schools and is committed to provide opportunities beyond academics, for the all round development of students' personality.

About Horlicks Wiz Kids' 2004

Horlicks Wiz Kids' 2004 activity is an inter-school program, which will provide school kids with a positive orientation: a platform to participate in a wide variety of learning and fun based activities. This activity will start in Bangalore on July 7, 2004 and will move to a different city every week covering on its way fifteen cities across the country. The activity will be at two different levels- school and city levels where students will gather in an atmosphere of fun, frolic and competition.

About the Horlicks Dream Team

The Horlicks Dream Team is a unique concept that will culminate in the selection of six spirited "live wire" kids: kids with a positive orientation who are driven towards achievement in varied fields. The dream program will thus provide children a platform to display their all round talents. The selection process for the Horlicks Dream Team will be done in three stages - school, city and the national level. At the School level, two students from each school will be short listed on the basis of General Knowledge, Emotional Quotient and Value Ethics test that will be conducted at two levels - i) 5-7 grades and ii) 8-12 grades.

The finalists will compete at the City Finals where they will showcase a social responsibility project along with a display of their unique talents and general awareness. Four students from each city will go for the National Finals. At the National Finals, 56 finalists from across the country will be imparted training in a host of areas by celebrity trainers to bring alive the concept of dynamic development. An elite panel of judges will judge the final team on several parameters.

About Horlicks

Horlicks, 'The Great Family Nourisher,' is a nutritional drink made from wheat, milk and malted barley and is sold in powdered form. For over a century now Horlicks has provided a strong nourishment platform to both children and adults. Horlicks believes that this nourishment platform can be a key enabler in helping an individual maximize his/her potential.

Horlicks is now also available in three new flavors, including Chocolate, Vanilla and Honey, which combine the benefits of Horlicks Nourishment and wonderful new taste.

Such has been the success of Horlicks that today the brand has been extended to an enormously popular formulation for younger children as well as one for mothers.