GlaxoSmithKline Consumer Healthcare Arun Bhardwaj reachesBangalore with the Boost Stamina Run 20 Nov 2012
21 November 2012
Boost encourages sports in India with the ‘Boost Stamina Run’
Partners with ultra marathon runner Arun Bhardwaj who will be running from Kargil to Kanyakumari
Bangalore, November 21, 2012: In its endeavour to promote sports in India, choco-malt drink Boost has launched the ‘Boost Stamina Run’- a solo running odyssey by an Indian, across the length of the country. For this novel initiative, Boost has partnered with India’s only internationally renowned ultra marathoner - Arun Bhardwaj. He is running from Kargil to Kanyakumari from 1st October to 30th November 2012 covering more than 3000 kms. in 60 days! With this run, Arun will take forward Boost’s message of encouraging sports in India and inspire kids, budding athletes, parents, etc along the way.
Arun is 43 year old, currently an employee of the Planning Commission of India, and is the country’s first internationally renowned ultra marathon runner. He has been running ultra marathons for more than 12 years now. Starting his run from Kargil, Arun has crossed Leh, Sir Bhum Chun, Kullu, Chandigarh, New Delhi, Agra, Jhamsi, Sagar and has now reached Bangalore. In this long road he is scheduled to cross 10 states and 17 cities.
Commenting on the initiative, Jayant Singh, Marketing Head - GlaxoSmithKline Consumer Healthcare says,“Over the years, we’ve had an exciting journey with sports and the Boost Stamina Run is the beginning of our association with running. Boost as a brand has always stood for stamina and the Boost Stamina Run is a great platform to connect with our consumers and encourage them to get active. We are thrilled to have Arun Bhardwaj on board who is as passionate about sports as Boost is.”
An excited Arun Bhardwaj says, “I am extremely thrilled to be a part of the ‘Boost Stamina Run’. It is a novel concept and is aimed at encouraging sports in India. I believe that the partnership with the brand is very apt, given that Boost signifies stamina and it is stamina alone that would be fuelling my run. I’m looking forward to a great run and hope to inspire present and potential sports enthusiasts.” After Bangalore, Arun would be covering Salem and Madurai along his run. He is also scheduled to interact with school kids in various cities, talking to them about sports and sharing tips on staying healthy, being fit, building stamina, etc.
About GlaxoSmithKline Consumer Healthcare Ltd.
GSKCH is an associate of GlaxoSmithKline plc. of the U.K, a global science based healthcare company. GSKCH has continually benefited from the technical and marketing inputs that have been available as a consequence of this association. GSKCH is the largest player in the health food drinks industry. The Company with its manufacturing plants located in Nabha, Rajahmundry and Sonepat has a total workforce of about 2700 people.
GSKCH has a strong marketing and distribution network in India comprising over 550 wholesalers and coverage of over 9,00,000 retail outlets. Its flagship brand, Horlicks, is a widely regarded and highly respected brand for over 100 years. The Company also manufactures and markets Boost, Viva and Maltova and in addition markets and distributes a number of products in diverse categories, which include prominent household names such as Eno, Crocin and Iodex.
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