GlaxoSmithKline Consumer Healthcare Horlicks Wizkids Aug 2013

Naina Darpan & Dishaddra Poddar from New Delhi to compete in Horlicks Wizkids South Asia Finals 2013

May the best Wizkids make it to the Final Horlicks WizTeam!

New Delhi, Aug 3, 2013: The most sought after inter-school cultural & literary competition of the year- Horlicks Wizkids by Krayon is back with a bang. Horlicks Wizkids - the largest interschool fiesta running across India, Nepal, Pakistan and Sri Lanka, is now bigger and better. With the Chennai finals culminating with much fanfare, Naina Darpan, ASN Senior Sec School and Dishaddra Poddar, Ryan International, Mayur Vihar, emerged as the winners who will represent their city at the Horlicks Wizkids South Asia Finals in November 2013. The winners of Horlicks Wizkids South Asia 2013 winners will earn scholarships worth Rs 1,00,000 lakh and a 5 day educational trip to Germany

The city finals round in New Delhi witnessed an overwhelming response from schools and children across the city with over 2000 students from more than 40 schools participating. The Airforce Auditorium was packed with students cheering for their teams showcasing their talents on the stage.

With Horlicks Wizkids in its 11th year, this unique competition is now a part of the co-scholastic curriculum prescribed by the National Curriculum Framework 2005 and is graded in every students’ school performance. It is one of the most sought after student engagement experience bringing all the students from various schools of a city under one roof, thus enhancing their social interaction and cooperation skills as well.

Commenting on the kick-off this year, Jayant Singh, EVP, Marketing, GlaxoSmithKline Consumer Healthcare India said, “Horlicks as a nourisher and nurturer aims to strive for an all-round growth and development for children. Taking the same proposition forward, with Horlicks Wizkids we hope to create avenues for students to display their aptitude that goes beyond academics and bring out the best in them!”

“The purpose of education is overall development of students; Wizkids is that platform that hones the personality of students making them more confident who understand their strengths. Over the year Wizkids has become an integral part of the school calendar in India and has given millions of students an opportunity to live their dreams,” Syed Sultan Ahmed, MD EduMedia, Project Director of Horlicks Wizkids added.

With more than 30 events in the field of arts, literature, painting, extra-curricular activities are being hosted by Krayon, Horlicks Wizkids is South Asia’s largest interschool fiesta for students from class 1 to 12. Students will be invited from all over India to take part in ‘Horlicks Wiz Team 2013’ through online registration or by visiting the closest host cities. Along with this Horlicks Wizkids also has an online competition Iwiz running on Facebook. This year some other new elements are live updates and online competitions on Twitter. Pinterest will also be used for photo trending purposes. A dedicated YouTube channel is created to host all the videos from Horlicks Wizkids. In addition to the existing competition, a unique feature of Horlicks Wizkids this year will be the Shadow Campaign which invites students from non-host cities to be a part of the competition and get a chance to present their talent.

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