GlaxoSmithKline Consumer Healthcare Launch of ENO in Refreshing Gel and Tab- July 3, 2013

Press Release
Leading antacid brand ENO launches Gel and Tablet formats

Now beat acidity with the refreshing taste of ENO

July 03, 2013, New Delhi: GlaxoSmithKline, a leading global consumer healthcare company & makers of the brand ENO, announced the launch of ENO in two new formats of liquids & chewable tablets under the brand name, ENO Refreshing Gel and ENO Refreshing Tab respectively. The foray into new formats marks the brand’s expansion into new sub categories, further strengthening its foothold in the antacid segment. ENO is currently the market leader in the antacids category & is present in the form of a powder that needs to be mixed with water & consumed.

ENO Refreshing Gel & Tab have a non sticky, non chalky & non medicinal taste and hence provide fast relief from acidity with a refreshing taste. Eno Refreshing Gel & Tab come in an attractive & innovative packaging & bring a completely refreshing dimension to antacids. In an independent consumer research done by the company before the launch with 4584 people, 90% people who tasted ENO Gel & Tab preferred it over their current antacid.

Commenting on ENO’s foray into new formats, Mr. Jayant Singh, EVP, Marketing, GlaxoSmithKline Consumer Healthcare, said, “At GSK we are committed to design products that aim at solving specific problems of consumers. Acidity is a common concern that requires immediate relief; if left untreated, it could cause serious health concerns. Over the years, ENO has addressed the concern of acidity and provided instant relief to consumers. Backed by science and innovation, we have ventured into new formats with ENO that are customized to cater to consumers’ preferences. The Gel and Tab will render a refreshing taste experience, while acting quickly to relieve acidity.”

As a part of GlaxoSmithKline’s initiative to build and establish the foray of ENO in new formats, the launch will be supported by extensive advertising campaigns across print, television and outdoor platforms highlighting the core benefits of the product. With an innovative packaging, ENO Refreshing Gel and Tab are available in Mint flavor at a price point of Rs. 68/- for 170 ml bottle and Rs. 8/- for 6 strip blister in a catch cover. Both the offerings will be available at all retails outlets in South India & W. Bengal.

About GlaxoSmithKline Consumer Healthcare Ltd.

GSKCH is an associate of GlaxoSmithKline plc. of U.K, a global science based healthcare company. GSKCH has continually benefited from the technical and marketing inputs that have been available as a consequence of this association. GSKCH is the largest player in the health food drinks industry. The Company with its manufacturing plants located in Nabha, Rajahmundry and Sonepat has a total workforce of about 3500 people.

GSKCH has a strong marketing and distribution network in India comprising over 600 distributors and direct coverage of over 750,000 retail outlets. Its flagship product, Horlicks, is a widely regarded and highly respected brand for over 125 years. The Company also manufactures and markets Boost, Viva and Maltova and in addition markets and distributes a number of products in diverse categories, which include prominent Brands such as Eno, Crocin and Iodex as well as products from the global portfolio like Sensodyne and Parodontax.

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