GlaxoSmithkline Consumer Healthcare Launch of Horlicks Kesar Bada
16 January 2014
GlaxoSmithKline Consumer Healthcare brings the richness of real kesar and badam
LAUNCHES HORLICKS KESAR BADAM – The tastier way to finish your glass of milk!
New Delhi, 16 January 2014: The 150 year old megabrand Horlicks, from the house of GlaxoSmithKline Consumer Healthcare launches a new flavor - Horlicks Kesar Badam. Taking forward the brand proposition of improving 5 signs of growth, Horlicks Kesar Badam is packed with taste and nutrition, thus providing a rich consumption experience. Owing to the nutrition science of Horlicks Kesar Badam, it not only adds to the power of milk, but also tastes so good that your kid will finish the drink in one go.
This is the 4th variant in the Horlicks portfolio; the other flavors available are Malt, Chocolate and Elaichi. Horlicks Kesar Badaam will now be available at all traditional and modern retail outlets across India in 400gpacks from the 1st of Jan. The new Kesar Badam flavor from Horlicks has real Kesar and Badam in it and supplements the body with the essential nutrients required for daily intake. Designed and recommended by experts at the Horlicks Nutrition Academy, it contains micronutrients that are clinically proven to increase 5 signs of growth for kids and also provide the tasty nourishment for them.
Speaking on the launch of new Horlicks Kesar Badam, Jayant Singh, EVP-Marketing, GlaxoSmithKline Consumer Healthcare India, said, “Horlicks, known for being synonymous with good health is now introducing the goodness of real kesar and badam. This latest product entry into the portfolio marks our expansion to newer sub categories offering specialised taste and value proposition to the consumers. Horlicks Kesar Badam is for all those mothers who want to provide nutrition in a tasty format to their children!”
About GlaxoSmithKline Consumer Healthcare Ltd
GlaxoSmithKline Consumer Healthcare is a subsidiary of GlaxoSmithKline plc. of U.K, a global science based healthcare company. GlaxoSmkithKline Consumer Healthcare has continually benefited from the technical and marketing inputs that have been available as a consequence of this association. GlaxoSmkithKline Consumer Healthcare is the largest player in the health food drinks industry. The Company with its manufacturing plants located in Nabha, Rajahmundry and Sonepat has a total workforce of about 3475 people.
GlaxoSmkithKline Consumer Healthcare has a strong marketing and distribution network in India comprising over 700 distributors and a direct coverage of over 8 lakh retail outlets. Its flagship product, Horlicks, is a widely regarded and highly respected brand for 150 years. The Company also manufactures and markets Boost, Viva and Maltova and in addition markets and distributes a number of products in diverse categories, which include prominent names such as Eno, Crocin and Iodex as well as products from the global portfolio like and Sensodyne.
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