GlaxoSmithKline Sensodyne is India's No.1 dentist recommended brand for sensitive teeth

Press Release
New Delhi, March 5, 2014
GlaxoSmithKline’s Sensodyne is India’s No.1 dentist recommended brand for sensitive teeth

Gurgaon, March 5, 2014 - GlaxoSmithKline’s Sensodyne is now India’s No.1 dentist recommended brand for sensitive teeth as per research conducted among dentists by TNS, an independent market research firm. Sensodyne came out as the clear leader and was voted “most recommended” brand by more than 500 dentists surveyed across the country. According to the research more than 8 out of 10 dentists recommend Sensodyne to their patients suffering from sensitivity.

Within three years of its launch and close on the heels of becoming the No 1 brand in the sensitive toothpaste category last year, Sensodyne clinched yet another major milestone in the short span of time to become No 1 recommended brand for sensitive teeth by dentists across the country.

Commenting on the No 1 ranking, Mr. Zubair Ahmed, Managing Director, GlaxoSmithKline, said, "Sensodyne is the global sensitivity expert and works closely with dentists across the globe. We have been rated as No 1 recommended brand by dentists worldwide and are extremely pleased and delighted to have been rated No 1 by dentists in India too. We want to thank the dentists in India for showing trust & confidence in the brand and for recommending the brand to help their patients lead sensitivity free life. We are aware that we still have a long way to go and we will continue to work closely with the dentists to create a world where every life is sensitivity- free."

Since its launch, Sensodyne has worked closely with Dentists in India to raise awareness about the sensitivity condition and help their patients lead a sensitivity free life. In a first of its kind initiative, Sensodyne partnered with leaders in the dental care community to create “Sensitivity Guideline” document to help dental experts and professionals make informed decisions on sensitivity and build awareness around the condition. Going forward, Sensodyne will work closely with dentists to update them on latest advancements to enable them to recommend sensitivity management solutions to their patients. In addition to strengthening its existing relationships, Sensodyne also aims to reach out to more experts’ year on year to help more patients lead a sensitivity free life and enjoy small pleasures of life.

The brand crossed a milestone in its journey achieving business of Rs. 150+ Cr in year 3 of launch. In January 2014, Sensodyne’s market share was 26% of the sensitive market and owned about 3% share of the total Toothpaste market. The numbers testify the brand’s success story. Sensodyne’s awareness drive reaped fruitful results with the sensitivity awareness index moving from 17% in 2011 to 32% in 2013.

About GlaxoSmithKline Consumer Healthcare Ltd

GSKCH is an associate of GlaxoSmithKline plc. of the U.K, a global science based healthcare company. GSKCH has continually benefited from the technical and marketing inputs that have been available as a consequence of this association. GSKCH is the largest player in the health food drinks industry. The Company with its manufacturing plants located in Nabha, Rajahmundry and Sonepat has a total workforce of about 2700 people.

GSKCH has a strong marketing and distribution network in India comprising over 550 wholesalers and direct coverage of over 6,00,000 retail outlets. Its flagship product, Horlicks, is a widely regarded and highly respected brand for over 100 years. The Company also manufactures and markets Boost, Viva and Maltova and in addition markets and distributes a number of products in diverse categories, which include prominent household names such as Eno, Crocin and Iodex.

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GlaxoSmithKline Consumer Healthcare
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