‘Boost Race of Champions’ is now in your city

Daudenge, Jeetenge, Aage Badhenge

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<<City>>, September 24, 2015: It is time to pull up your socks and gear up. GSK Consumer Healthcare’s Boost Race of Champions – the first-of-its-kind athletic event for schools is coming to Vijaywada this week. The activity is designed to promote sports and fitness among the youth of the country and aims to identify and encourage budding athletic talent among children.

Dates:
Time:
Venue: <<Names of schools>>

Registration process:

Step 1: Read the T&C at the back of the registration forms

Step 2: Fill in your ward’s details and give your consent for participation

Step 3: Get participation code by following the process on the form

Step 4: Ask your ward to submit the form to the school in-charge

Step 5: Your ward is ready to participate in the Boost Race of Champions

Boost Race representatives will be visiting top schools to invite participation from children age between 10- 16 years. Post registrations, a 200-metre race will be conducted on the main event day where students will compete class-wise and class level winners will be identified basis their performance (time taken to complete the race). Further, class-wise winners will compete to identify a school level champion. While there is gratification at every level starting from participation in the event, that best performer will be felicitated at town level with a cool cricket sports kitand will be named the Boost 3X champion for being the champion at 3 levels in the race (class, school and town). 

DAUDENGE, JEETENGE, AAGE BADHENGE!

About GlaxoSmithKline Consumer Healthcare Ltd 

GSK Consumer Healthcare Ltd is the category leader in Indian health food drinks industry. Our flagship product Horlicks leads the market, while Boost is among the top three health food drink brands that India prefers. Our manufacturing plants are located in Nabha, Rajahmundry and Sonepat. In India we have an engaged workforce of over 3500 employees. GSK also markets and distributes a range of everyday health products such as Eno, Crocin, Iodex and Sensodyne. Our marketing and distribution network comprises over 700 distributors and a direct coverage of over 8 lakh retail outlets.

GSK Consumer Healthcare Ltd is an associate of GlaxoSmithKline plc.of U.K, one of world’s largest consumer healthcare companies. We have a heritage that goes back over 160 years. Our purpose is to help more people around the world to do more, feel better and live longer with everyday healthcare products.  Our goal is to build a global, growing business - we call a Fast Moving Consumer Healthcare (FMCH) company - dedicated to everyday healthcare with all of the scientific expertise and quality guarantees that demands, working at the speed and with the genuine consumer understanding the modern world expects.

GSK Consumer Healthcare globally owns some of the world’s best loved healthcare brands, successful in over 100 countries. These include Sensodyne, Voltaren, Theraflu, Paradontax,  Panadol, Polident, Otrivin, Horlicks and Physiogel. 

Media Contacts 

Genesis Burson-Marsteller                                                            
Aastha Khurana / Kuheli Ray                                                          
aastha.khurana@bm.com / kuheli.ray@bm.com                           
+91 9711209880 / +91 9999783541

GSK Consumer Healthcare
Deepa Dey
deepa.d.dey@gsk.com