Chocolate Horlicks is now crunchier, chocolatier and yummier
02 December 2015
Horlicks re-launches its chocolate flavour with better taste and new packaging
New Delhi, Dec 02, 2015: Yummylicious, chocoyumyum, slurrrrppyyy…these are some of the words which will come to your mind with the first sip of the new and improved Chocolate Horlicks. GSK Consumer Healthcare is re-launching the chocolate flavour of its flagship product Horlicks, in new packaging, making the improved offering crunchier, chocolatier and yummier in taste.
The launch is supported by a 360 degree outreach programme including print and television campaigns. It will also be supported by extensive on-ground activations and an exciting digital engagement programme. Horlicks is scientifically proven to increase the power of milk*.
The new TVC for the campaign opens with two children (brothers) sitting across their dining table. When it is evident that they are not excited by their plain glass of milk, their mother replaces the old chocolate drink with the new and improved Chocolate Horlicks. As one brother gulps down the content of his glass in a few seconds, the other one begins drooling over it. He exclaims that new Horlicks is extremely chocolaty and then tries to snatch the second glass as well. The TVC ends by saying that with the chocolatier and best ever Chocolate Horlicks, the children will surely finish off their glass of milk (Doodh ka glass khallaas).
Talking about the campaign, Prashant Pandey, EVP Marketing, GSK Consumer Healthcare says, “At GSK, our offerings are designed to cater to ever-changing and evolving consumer needs. Chocolate Horlicks is one of our most successful flavours and its taste enjoys high equity with children. The re-launch of the product is aimed to delight them - with not just the improved taste but also superior packaging.”
Tanurupa Pal, VP and Executive Creative Director, J. Walter Thompson, adds ‘We have used a simple moment between two brothers to highlight the irresistible quality of the new Chocolate Horlicks. In the story, it becomes a tool in the mother’s hand to help her turn her milk-fussy kids into Chocolate Horlicks lovers.’
Director : Siddharth Sikand
Executive Producer : Kirk Dias
Producer : Ramel George
DOP: Amitabha Singh
Post: Production : Shefali Korgaonkar/Sachin Puranik
Music : Hanif Shaikh
Films team – Girish Singh and Mandeep Singh
Creative team – Tista Sen, Tanurupa Pal, Preeta Mathur, Anshul Aggarwal and Rattan Jyot
Account Management – Lasna Sharma, Yaman Gogia, Sharad Phalgun and Subho Sengupta
Planning and Strategy – Nikhit Shetty, Divya Sharma and Bindu Sethi
* Horlicks is a nourishing beverage to be taken as part of regular diet. ^^ Creative visualization of key nutrients present in milk and Horlicks. *Claims based on a study conducted by an independent and accredited laboratory comparing Horlicks enriched milk (27g Horlicks in 150 ml milk) vs. non fortified whole cream milk. Milk is a vital part of a child’s daily diet. ^ Claims based on a study conducted in school age children in 1999-2000 and published in Journal of Nutrition comparing micronutrient enriched beverage vs. non fortified placebo. Claims based on a recommended daily serve of 2 cups (54 g).
About GlaxoSmithKline Consumer Healthcare Ltd
GSK Consumer Healthcare Ltd is the category leader in the Indian health food drinks industry. Our flagship product Horlicks leads the market, while Boost is among the top three health food drink brands that India prefers. Our manufacturing plants are located in Nabha, Rajahmundry and Sonepat. In India we have an engaged workforce of over 3500 employees. GSK also markets and distributes a range of everyday health products such as Eno, Crocin, Iodex and Sensodyne. Our marketing and distribution network comprises over 700 distributors and a direct coverage of over 8 lakh retail outlets.
GSK Consumer Healthcare Ltd is an associate of GlaxoSmithKline plc.of U.K, one of world’s largest consumer healthcare companies. We have a heritage that goes back over 160 years. Our purpose is to help more people around the world to do more, feel better and live longer with everyday healthcare products. Our goal is to build a global, growing business - we call a Fast Moving Consumer Healthcare (FMCH) company - dedicated to everyday healthcare with all of the scientific expertise and quality guarantees that demands, working at the speed, and with the genuine consumer understanding, that the modern world expects.
GSK Consumer Healthcare globally owns some of the world’s best loved healthcare brands, successful in over 100 countries. These include Sensodyne, Voltaren, Theraflu, Paradontax, Panadol, Polident, Otrivin, Horlicks and Physiogel.
GSK Consumer Healthcare