Horlicks presents the 'Awesome Squad'
12 August 2015
Horlicks presents the ‘Awesome Squad’
Win a chance to feature as the first ever 3D avatar on the Awesome
Squad website and the TV ad
New Delhi, Aug 12, 2015: Ever wondered what your 3D animated avatar would look like? Horlicks gives you a chance to find out.
After a great response to its ongoing TVC featuring the ‘Awesome Squad’, Horlicks presents a thrilling new gamified version of the campaign. Featuring cartoon characters Awi, Sonny and Meeya representing Chocolate, Malt and Kesar Badam- the three popular flavours of Horlicks, respectively, the game not only encourages children to consume milk, but also gives them an opportunity to feature in the next Horlicks TVC by becoming the 4th member of the ‘Awesome Squad’ *(TnC apply). The success of the campaign can be measured by an astounding 8 lakh missed calls received for the campaign.
In line with its objective to make milk consumption a delight, ‘Awesome Squad’ is the first ever 3D animated campaign which is being extended to the website and mobile space too. By visiting www.theawesomesquad.in, children can participate in a host of games and contest and stand a chance to join the ‘Awesome Squad’
Commenting on the campaign, Prashant Pandey, Marketing Head, GSK Consumer Healthcare India said, “With Awesome Squad, our endeavor is to transform the occasion of finishing that glass of milk from being a daily task to a moment that children look forward to everyday. Through this campaign, Horlicks is also giving children a chance to see their animated selves on The Awesome Squad website as well the next TV ad - a first for any brand in India.”
The contest is open to children below the age of 14 years and ends on August 15, 2015 *(TnC apply). Download the game from Google Play, visit: bit.ly/AwesomeSquad
*Terms and conditions apply. For further details on participation and rewards click on http://www.theawesomesquad.in/terms-conditions or visit the website www.theawesomesquad.in
About GlaxoSmithKline Consumer Healthcare Ltd
GSK Consumer Healthcare Ltd is the category leader in Indian health food drinks industry. Our flagship product Horlicks leads the market, while Boost is among the top three health food drink brands that India prefers. Our manufacturing plants are located in Nabha, Rajahmundry and Sonepat. In India we have an engaged workforce of over 3500 employees. GSK also markets and distributes a range of everyday health products such as Eno, Crocin, Iodex and Sensodyne. Our marketing and distribution network comprises over 700 distributors and a direct coverage of over 8 lakh retail outlets.
GSK Consumer Healthcare Ltd is an associate of GlaxoSmithKline plc.of U.K, one of world’s largest consumer healthcare companies. We have a heritage that goes back over 160 years. Our purpose is to help more people around the world to do more, feel better and live longer with everyday healthcare products. Our goal is to build a global, growing business - we call a Fast Moving Consumer Healthcare (FMCH) company - dedicated to everyday healthcare with all of the scientific expertise and quality guarantees that demands, working at the speed and with the genuine consumer understanding the modern world expects.
GSK Consumer Healthcare globally owns some of the world’s best loved healthcare brands, successful in over 100 countries. These include Sensodyne, Voltaren, Theraflu, Paradontax, Panadol, Polident, Otrivin, Horlicks and Physiogel.