Ready, Steady, Go…. GSK Consumer Healthcare organises the ‘Boost Race of Champions’
22 September 2015
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<<City>>, September 22, 2015: GlaxoSmithKline Consumer Healthcare’s choco-malt sports drink Boost has introduced the ‘Boost Race of Champions’, the first-of-its-kind athletic event for schools across Tamil Nadu, Andhra Pradesh and Telengana. With the successful execution of the current module in villages, the brand is scaling up the event and is reaching out to over 200 towns this year. This year’s theme is ‘Daudenge, Jeetenge, Aage Badhenge. (Will run, will win, will move ahead)’
In line with the brand’s promise of providing 3X stamina, the activity is designed to identify and encourage budding athletic talent among children. A 200-metre race for children aged between 10- 16 years, the Boost Race of Champions will commence on September 28 in <<Vijaywada>>. During various legs of the campaign, children stand a chance to become their class champ and school champ and win exciting prizes. The activation has already been commenced in TN where it’s getting overwhelming response from the students as well as the schools.
Commenting on the activation, Mr. Prashant Pandey, EVP Marketing, GlaxoSmithKline Consumer Healthcare said, “The primary motive behind this activity is to promote sports and fitness among kids. Running is a simple and effective way to stay active and healthy. Through this activity, we aim to create excitement and educate kids and their parents to identify the need to consume right nutrition that helps in enhancing their stamina and overall health.”
Boost has always been a strong brand with a loyal consumer base, particularly in its core markets of South where it is the number 2 HFD brand, second only to Horlicks. A clear and focused strategy, coupled with brilliant in-market execution has helped Boost grow in its core markets.
About GlaxoSmithKline Consumer Healthcare Ltd
GSK Consumer Healthcare Ltd is the category leader in Indian health food drinks industry. Our flagship product Horlicks leads the market, while Boost is among the top three health food drink brands that India prefers. Our manufacturing plants are located in Nabha, Rajahmundry and Sonepat. In India we have an engaged workforce of over 3500 employees. GSK also markets and distributes a range of everyday health products such as Eno, Crocin, Iodex and Sensodyne. Our marketing and distribution network comprises over 700 distributors and a direct coverage of over 8 lakh retail outlets.
GSK Consumer Healthcare Ltd is an associate of GlaxoSmithKline plc.of U.K, one of world’s largest consumer healthcare companies. We have a heritage that goes back over 160 years. Our purpose is to help more people around the world to do more, feel better and live longer with everyday healthcare products. Our goal is to build a global, growing business - we call a Fast Moving Consumer Healthcare (FMCH) company - dedicated to everyday healthcare with all of the scientific expertise and quality guarantees that demands, working at the speed and with the genuine consumer understanding the modern world expects.
GSK Consumer Healthcare globally owns some of the world’s best loved healthcare brands, successful in over 100 countries. These include Sensodyne, Voltaren, Theraflu, Paradontax, Panadol, Polident, Otrivin, Horlicks and Physiogel.
Genesis Burson-Marsteller GSK Consumer Healthcare
Aastha Khurana / Kuheli Ray Deepa Dey
+91 9711209880 / +91 9999783541