#RunStrong with Women’s Horlicks this Pinkathon

#RunStrong with Women’s Horlicks this Pinkathon

Join in the drive to create awareness about women-related health issues in India


New Delhi, September 7, 2015: Women’s Horlicks proudly announces its association with Pinkathon- India’s Biggest Women’s Run. In line with Pinkathon’s objective to promote health and wellness in women, Women’s Horlicks also encourages women to #RunStrong and create awareness about ‘Bone Health’ for women over the age the 30.


As one gets older, weak bones impact a person’s ability to carry out their day to day work. This is especially true for women after the age of 30 years who experience a clear decline in strength on account of low bone density (Women may lose up to 1% of bone density every year). It is then one should take extra care and build the bone strength to help in doing more with their lives. Women’s Horlicks has 100% RDA of Calcium and Vitamin D, these are important for bone health. Women’s Horlicks helps provides bone health maintenance.


Talking about the association Prashant Pandey, EVP Marketing, GSK Consumer Healthcare India said, “It is less known that decline in bone density and bone health impacts a woman’s ability to carry on with her daily routine. Physical strength is rooted in bone health which helps in maintaining a healthy lifestyle. We are confident that our partnership with Pinkathon will help generate awareness about bone health in women and encourage them to #RunStrong as they continue to win in their lives with Women’s Horlicks as their partner in this journey.”


About GlaxoSmithKline Consumer Healthcare Ltd

GSK Consumer Healthcare Ltd is the category leader in Indian health food drinks industry. Our flagship product Horlicks leads the market, while Boost is among the top three health food drink brands that India prefers. Our manufacturing plants are located in Nabha, Rajahmundry and Sonepat. In India we have an engaged workforce of over 3500 employees. GSK also markets and distributes a range of everyday health products such as Eno, Crocin, Iodex and Sensodyne. Our marketing and distribution network comprises over 700 distributors and a direct coverage of over 8 lakh retail outlets.


GSK Consumer Healthcare Ltd is an associate of GlaxoSmithKline plc.of U.K, one of world’s largest consumer healthcare companies. We have a heritage that goes back over 160 years. Our purpose is to help more people around the world to do more, feel better and live longer with everyday healthcare products.  Our goal is to build a global, growing business - we call a Fast Moving Consumer Healthcare (FMCH) company - dedicated to everyday healthcare with all of the scientific expertise and quality guarantees that demands, working at the speed and with the genuine consumer understanding the modern world expects.


GSK Consumer Healthcare globally owns some of the world’s best loved healthcare brands, successful in over 100 countries. These include Sensodyne, Voltaren, Theraflu, Paradontax,  Panadol, Polident, Otrivin, Horlicks and Physiogel.



Media Contacts

Genesis Burson-Marsteller                                                                 GSK Consumer Healthcare

Aastha Khurana / Kuheli Ray                                                                Deepa Dey

aastha.khurana@bm.com / kuheli.ray@bm.com                                                deepa.d.dey@gsk.com

+91 9711209880 / +91 9999783541