UNLOCK your child’s world with Horlicks

Horlicks launches a new 360 degree campaign UNLOCK

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New Delhi, Sep 01, 2015: GSK Consumer Healthcare’s flagship product- Horlicks launches a new campaign- UNLOCK aiming to help unlock your child’s potential. Scientists claim that despite giving a daily balanced diet to your child, there are nutritional gaps found in children. Through this campaign, Horlicks articulates the importance of supplementing a child’s regular diet to fill these gaps.

Horlicks is India’s only health food drink (HFD- clinically proven to improve the 5 signs of growth in children. The brand’s new TVC features a child practicing an interview in front of the mirror. His mother stops by to check on him, to which the child answers that the country’s renowned scientists are visiting his school and he’s got a chance to interview them because his project was the best. The mother thinks that someday his son will be interviewed and thus he should be prepared from today for his future. The TVC showcases that it is clinically proven; that children who consume Horlicks daily with milk have shown better signs of growth, making them Taller, Stronger and Sharper.

Commenting on the campaign, Prashant Pandey, Marketing Head, GSK Consumer Healthcare India said, “As a brand, Horlicks believes in helping unlock potential and preparing for a child’s future way in advance. With this new campaign we want to educate mothers about the importance of daily nutrition, everyday growth and thus the need for children to consume Horlicks everyday.”

The campaign is supported by a 360 degree outreach across Print, TV and Digital

 

About GlaxoSmithKline Consumer Healthcare Ltd 

GSK Consumer Healthcare Ltd is the category leader in Indian health food drinks industry. Our flagship product Horlicks leads the market, while Boost is among the top three health food drink brands that India prefers. Our manufacturing plants are located in Nabha, Rajahmundry and Sonepat. In India we have an engaged workforce of over 3500 employees. GSK also markets and distributes a range of everyday health products such as Eno, Crocin, Iodex and Sensodyne. Our marketing and distribution network comprises over 700 distributors and a direct coverage of over 8 lakh retail outlets.

GSK Consumer Healthcare Ltd is an associate of GlaxoSmithKline plc.of U.K, one of world’s largest consumer healthcare companies. We have a heritage that goes back over 160 years. Our purpose is to help more people around the world to do more, feel better and live longer with everyday healthcare products.  Our goal is to build a global, growing business - we call a Fast Moving Consumer Healthcare (FMCH) company - dedicated to everyday healthcare with all of the scientific expertise and quality guarantees that demands, working at the speed and with the genuine consumer understanding the modern world expects.

GSK Consumer Healthcare globally owns some of the world’s best loved healthcare brands, successful in over 100 countries. These include Sensodyne, Voltaren, Theraflu, Paradontax,  Panadol, Polident, Otrivin, Horlicks and Physiogel. 

Media Contacts 

Genesis Burson-Marsteller                                                            
Aastha Khurana / Kuheli Ray                                                           
aastha.khurana@bm.com / kuheli.ray@bm.com                         
+91 9711209880 / +91 9999783541              

GSK Consumer Healthcare
Deepa Dey
deepa.d.dey@gsk.com