Eno Cooling launch
04 May 2017
GSK Consumer Healthcare launches “ENO Cooling”
Offers dual benefit - Fast relief from acidity & an instant cooling sensation driven by Fast Cooling Technology
Available in two exciting flavours – ‘Cool Mint’ and ‘Cool Lemon’
New Delhi, 4th May 2017: GSK Consumer Healthcare,
a leading global consumer healthcare company, today
announced the launch of “ENO Cooling”. ENO, known
for providing fast and effective relief from acidity, now
adds a new benefit led range to its portfolio with the
launch of ENO Cooling. Available in two exciting
variants - Cool Lemon and Cool Mint priced at Rs 8/-,
the 5g sachet sold across general trade, chemists, and
modern trade outlets nationally.
When it comes to acidity, consumers seek a solution that works fast & provides relief from the
burning sensation that comes along. ENO Cooling - an innovation backed by science, is a first of its
kind offering in the powder format that delivers both benefits – fast relief & cooling sensation. It gets
to work on acidity in 6 seconds and its Fast Cooling Technology delivers an instant cooling sensation.
Commenting on the new launch, Prashant Pandey, EVP – Marketing, GSK Consumer Healthcare says,
“Acidity is a common concern in India and over the years ENO has addressed this concern through
instant relief. Further to our intent of launching relevant products driven by deep consumer insights,
ENO Cooling is a true innovation which promises to deliver the dual benefit of fast relief and instant
cooling sensation, which are essential for effective acidity relief”.
ENO Cooling comes in an attractive and innovative packaging that infuses a refreshing and
contemporary dimension to the antacids segment. The high decibel launch is being supported by a
360o plan which includes a dedicated TVC campaign, print plan, innovative consumer engagement
plan, besides high impact visibility in retail outlets.
ENO is the dominant leader in the antacids segment with 50% market share and is available across
3 Mn outlets (MAT Mar’17, Nielsen).
About GlaxoSmithKline Consumer Healthcare Ltd
GSK Consumer Healthcare Ltd is the category leader in Indian health food drinks industry. Our flagship product Horlicks leads the
market, while Boost is among the top three health food drink brands that India prefers. Our manufacturing plants are located in
Nabha, Rajahmundry and Sonepat. In India, we have an engaged workforce of over 4700 employees. GSK also markets and
distributes a range of everyday health products such as Eno, Crocin, Iodex and Sensodyne. Our marketing and distribution
network comprises over 700 distributors and a direct coverage of over 8 lakh retail outlets.
GSK Consumer Healthcare Ltd is an associate of GlaxoSmithKline plc. of U.K, one of world’s largest consumer healthcare
companies. We have a heritage that goes back over 160 years. Our purpose is to help more people around the world to do /more,
feel better and live longer with everyday healthcare products. Our goal is to build a global, growing business - we call a Fast-
Moving Consumer Healthcare (FMCH) company - dedicated to everyday healthcare with all of the scientific expertise and quality
guarantees that demands, working at the speed and with the genuine consumer understanding the modern world expects.
GSK Consumer Healthcare globally owns some of the world’s best loved healthcare brands, successful in over 100 countries.
These include Sensodyne, Voltaren, Theraflu, Paradontax, Panadol, Polident, Otrivin, Horlicks and Physiogel.
Genesis Burson-Marsteller GSK Consumer Healthcare
Harleen Kaur Saroya Kinshuk Gupta