Horlicks and Boost Rs 5 sachet
09 January 2017
GSK Consumer healthcare cuts sachet prices of Horlicks & Boost
- Brings down the cost of sachet from Rs. 6 to Rs. 5
- Reaffirms its commitment to make products accessible to all
Tamil Nadu, 9 January 2017: GSK Consumer Healthcare today announced the reduction of prices for its sachet packs of Horlicks and Boost thereby reaffirming its commitment to drive ACCESS and bring more consumers into the category. The new Rs. 5 SKU is available at pack size of 18gms & 15gms for Horlicks and Boost respectively.
Horlicks and Boost sachets are now available in two prices points of Rs. 5 & Rs. 10 in the market. The Low unit packs (LUP) will help increase penetration while driving company’s commitment of making its products accessible at an affordable price points. GSK Consumer healthcare was one of the first HFD Company’s in India to offer consumers its health food drink in sachets.
Prashant Pandey, EVP Marketing- Nutrition & Digestive Health, GSK Consumer Healthcare said, “At GSK, we cater to consumers across price points as we believe in addressing consumer needs across levels of pyramid. In addition to the existing SKUs, making Horlicks and Boost available at price points of Rs 5 and Rs 10 is critical to our overall strategy that will not only help drive penetration but will also get new users to the category.
“As a brand we will continue to play to our strengths by bringing high science based products to cater to all the three price points – the super-premium, premium and popular.” added Pandey.
Horlicks & Boost are among the top 3 HFD brands in India and have been instrumental in defining the growth of the category.
About GlaxoSmithKline Consumer Healthcare Ltd
GSK Consumer Healthcare Ltd is the category leader in Indian health food drinks industry. Our flagship product Horlicks leads the market, while Boost is among the top three health food drink brands that India prefers. Our manufacturing plants are located in Nabha, Rajahmundry and Sonepat. In India we have an engaged workforce of over 4700 employees. GSK also markets and distributes a range of everyday health products such as Eno, Crocin, Iodex and Sensodyne. Our marketing and distribution network comprises over 700 distributors and a direct coverage of over 8 lakh retail outlets.
GSK Consumer Healthcare Ltd is an associate of GlaxoSmithKline plc. of U.K, one of world’s largest consumer healthcare companies. We have a heritage that goes back over 160 years. Our purpose is to help more people around the world to do more, feel better and live longer with everyday healthcare products. Our goal is to build a global, growing business - we call a Fast Moving Consumer Healthcare (FMCH) company - dedicated to everyday healthcare with all of the scientific expertise and quality guarantees that demands, working at the speed and with the genuine consumer understanding the modern world expects.
GSK Consumer Healthcare globally owns some of the world’s best loved healthcare brands, successful in over 100 countries. These include Sensodyne, Voltaren, Theraflu, Paradontax, Panadol, Polident, Otrivin, Horlicks and Physiogel.
Genesis Burson-Marsteller GSK Consumer Healthcare
Harleen Kaur Saroya Kinshuk Gupta