Sensodyne access pack – South
30 January 2017
GSK Consumer Healthcare’s SENSODYNE® drives its access agenda
Sensodyne introduces a new mini pack of 20g for Rs. 25 only
New Delhi – January 30, 2017: GlaxoSmithKline’s SENSODYNE®, India’s No.1 sensitivity toothpaste brand announced the launch of a special access pack for its fresh mint variant introduced at Rs. 25 for a 20g tube. The toothpaste will be available across retail stores in the South, North, East & West markets with Karnataka, Andhra Pradesh, Tamil Nadu, UP, Bihar, Maharashtra, Rajasthan & Madhya Pradesh are the priority markets
The access pack is launched in line with the brand’s purpose of creating a future where every life is free of tooth sensitivity. According to a recent research done by TNS India Private Limited, Sensitive teeth may affect as many as 1 in 3 people, even young adults. Most of the sufferers are between 30 and 50 years old. Sensitive teeth are typically the result of worn tooth enamel or exposed tooth roots. If one’s teeth are sensitive, there are several simple but important steps to take to treat it like use of a toothpaste specially formulated to treat sensitive teeth. SENSODYNE provides clinically proven relief and daily protection for sensitive teeth. The new trial pack aims at making the product accessible to all consumers at an affordable price point.
SENSODYNE Fresh Mint toothpaste works deep inside the tooth to soothe sensitivity and gives a cool refreshing mint flavor that keeps your mouth feeling fresh and clean. SENSODYNE Fresh Mint relieves sensitivity by building a protective barrier that blocks the sensitivity caused by hot, cold, sweet and other contact triggers.
Anurita Chopra, Area Marketing Lead, Oral Health, GSK Consumer Healthcare said, “Our core objective at SENSODYNE is to educate consumers on the issue of sensitivity and provide them with an easy and reliable solution. Through this specially created pack, we are committed to making our products available to more consumers across economic strata.”
SENSODYNE is the world’s no.1 toothpaste for Dentine Hyper Sensitivity (DHS) and is the fastest growing Oral Care Brand from GSK Consumer Healthcare.
About GlaxoSmithKline Consumer Healthcare Ltd
GSK Consumer Healthcare Ltd is the category leader in Indian health food drinks industry. Our flagship product Horlicks leads the market, while Boost is among the top three health food drink brands that India prefers. Our manufacturing plants are located in Nabha, Rajahmundry and Sonepat. In India we have an engaged workforce of over 4700 employees. GSK also markets and distributes a range of everyday health products such as Eno, Crocin, Iodex and Sensodyne. Our marketing and distribution network comprises over 700 distributors and a direct coverage of over 8 lakh retail outlets.
GSK Consumer Healthcare Ltd is an associate of GlaxoSmithKline plc. of U.K, one of world’s largest consumer healthcare companies. We have a heritage that goes back over 160 years. Our purpose is to help more people around the world to do more, feel better and live longer with everyday healthcare products. Our goal is to build a global, growing business - we call a Fast Moving Consumer Healthcare (FMCH) company - dedicated to everyday healthcare with all of the scientific expertise and quality guarantees that demands, working at the speed and with the genuine consumer understanding the modern world expects.
GSK Consumer Healthcare globally owns some of the world’s best loved healthcare brands, successful in over 100 countries. These include SENSODYNE, Voltaren, Theraflu, Paradontax, Panadol, Polident, Otrivin, Horlicks and Physiogel.
PPR South Asia GSK Consumer Healthcare
Ayushi Sinha Kinshuk Gupta