Sensodyne Deep Clean
21 June 2017
GSK CONSUMER HEALTHCARE LAUNCHES SENSODYNE DEEP CLEAN
Provides advanced cleaning and lasting freshness for sensitive teeth
New Delhi – June 21, 2017: GSK Consumer Healthcare introduces Sensodyne Deep Clean, a new toothpaste engineered to provide sensitivity relief, advanced cleaning, and lasting freshness all in one tooth paste.
Sensodyne Deep Clean’s foam boost technology and dual cleaning silica system not only provides advanced cleaning that helps removes plaque and stains from teeth but also provides dual burst of cooling peppermint mentholic flavour that provides lasting freshness. All this in addition to the clinically proven protection from sensitivity that Sensodyne offers.
To drive experiential sampling, Sensodyne has partnered airlines, Rajdhani trains and business hotels and aims to reach to around 1 Mn consumers.
Anurita Chopra, Area Marketing Director, Oral Health, GSK Consumer Healthcare said, “GSK Consumer Healthcare has always endeavored to innovate their products keeping consumer needs in mind. Sensodyne Deep Clean not only addresses tooth sensitivity but also offers consumers the cleaning and freshness benefits. Being a consumer preferred and expert-endorsed brand globally, we are confident that this variant will be well received by our consumers.”
Sensodyne is the world’s no.1 toothpaste for Dentine Hyper Sensitivity (DHS) and is the fastest growing Oral Care Brand from GSK Consumer Healthcare. Known for its strong sensitivity credentials, Sensodyne was launched with a claim to provide 24x7 sensitivity protection*. In a short span of time since its launch in india in 2011, Sensodyne has outperformed to become the market leader. Keeping a steady pace of innovations, the brand has launched various variants to cater to new consumer demands and needs.
*with twice daily brushing
About GlaxoSmithKline Consumer Healthcare Ltd
GSK Consumer Healthcare Ltd is the category leader in Indian health food drinks industry. Our flagship product Horlicks leads the market, while Boost is among the top three health food drink brands that India prefers. Our manufacturing plants are located in Nabha, Rajahmundry and Sonepat. In India, we have an engaged workforce of over 4700 employees. GSK also markets and distributes a range of everyday health products such as Eno, Crocin, Iodex and Sensodyne. Our marketing and distribution network comprises over 700 distributors and a direct coverage of over 8 lakh retail outlets.
GSK Consumer Healthcare Ltd is an associate of GlaxoSmithKline plc. of U.K, one of world’s largest consumer healthcare companies. We have a heritage that goes back over 160 years. Our purpose is to help more people around the world to do more, feel better and live longer with everyday healthcare products. Our goal is to build a global, growing business - we call a Fast Moving Consumer Healthcare (FMCH) company - dedicated to everyday healthcare with all of the scientific expertise and quality guarantees that demands, working at the speed and with the genuine consumer understanding the modern world expects.
GSK Consumer Healthcare globally owns some of the world’s best loved healthcare brands, successful in over 100 countries. These include Sensodyne, Voltaren, Theraflu, Paradontax, Panadol, Polident, Otrivin, Horlicks and Physiogel.
PPR South Asia GSK Consumer Healthcare
Bhavna Trehan | Prakriti Singh Kinshuk Gupta