Women's Horlicks appoints Taapsee Pannu as its brand ambassador
28 November 2017
Women’s Horlicks signs Taapsee Pannu as its first Brand Ambassador
New Delhi, 28 November 2017- GSK Consumer Healthcare’s Women’s Horlicks, the nourisher of women health announces the appointment of Taapsee Pannu as its first brand ambassador in recent times. As pioneers in nutrition for women, Women’s Horlicks has led the charge in creating awareness about the condition of low bone density among women and encouraged them to take action to stay strong.
Bone health is an important issue among Indian women as bones start getting weak after the age 30 and therefore require special care.
Women’s Horlicks, designed specifically for women’s nutritional needs, has strongly taken up the cause of educating consumers about the importance and need for supplementation for strong bones. With the signing up of Taapsee Pannu, the brand aims to create awareness and high-decibel conversations around the cause of bone health.
Taapsee Pannu on teaming up with Women’s Horlicks said, “I'm proud to represent Women's Horlicks - a brand that believes in celebrating the unbreakable strength of women. Women are pushing boundaries in all walks of life today and therefore a healthy body plays a vital role in the success of this journey. Women’s Horlicks plays an integral role in strengthening our foundation – our bones so that our bodies can keep up with our passion to achieve. I look forward to doing some great work with the brand to strengthen their cause of spreading awareness about bone strength, so that nothing holds back the potential of today’s women – the superheroes!”
Commenting on the association, Vikram Bahl, Area Marketing Lead, Nutrition & Digestive health, GSK Consumer Healthcare India said, “Women’s Horlicks has always been unique in its approach, be it through the successful online Bone Mineral Density checks or with the thought provoking women’s day campaign of #StrongToTheBone. While stepping into another interesting phase for the brand, we welcome on-board the talented actor Taapsee Pannu as the brand ambassador for Women’s Horlicks – a brand that encourages women to invest in their health. Taapsee truly embodies the brand’s personality in her actions and values as a new age woman, who dons many hats and needs the support of a strong body to do so. Well known for her impactful roles, she is a great fit that brings alive the brand’s philosophy of making women strong inside-out.”
Women’s Horlicks with advanced #CALSEAL™ formula has 100% daily requirement^ of 3 bone nutrients - Calcium, Vitamin D and Vitamin K2 to help calcium reach bones.
Women’s Horlicks is available in a 400g Pet Jar in two exciting flavours – chocolate and caramel.
About GlaxoSmithKline Consumer Healthcare Ltd
GSK Consumer Healthcare Ltd is the category leader in Indian health food drinks industry. Our flagship product Horlicks leads the market, while Boost is among the top three health food drink brands that India prefers. Our manufacturing plants are located in Nabha, Rajahmundry and Sonepat. In India, we have an engaged workforce of over 4700 employees. GSK also markets and distributes a range of everyday health products such as Eno, Crocin, Iodex and Sensodyne. Our marketing and distribution network comprises over 700 distributors and a direct coverage of over 8 lakh retail outlets.
GSK Consumer Healthcare Ltd is an associate of GlaxoSmithKline plc. of U.K, one of world’s largest consumer healthcare companies. We have a heritage that goes back over 160 years. Our purpose is to help more people around the world to do /more, feel better and live longer with everyday healthcare products. Our goal is to build a global, growing business - we call a Fast Moving Consumer Healthcare (FMCH) company - dedicated to everyday healthcare with all of the scientific expertise and quality guarantees that demands, working at the speed and with the genuine consumer understanding the modern world expects.
GSK Consumer Healthcare globally owns some of the world’s best loved healthcare brands, successful in over 100 countries. These include Sensodyne, Voltaren, Theraflu, Parodontax, Panadol, Polident, Otrivin, Horlicks and Physiogel.
Genesis Burson-Marsteller GSK Consumer Healthcare
Harleen Kaur Saroya Kinshuk Gupta