Inaugural 64-team BOOST Chennaiyin FC Football Championship announced
12 February 2019
- 1100+ children across two age groups - U-13 & U-15 to participate
- Top 3 teams in both age groups to receive special coaching sessions from Chennaiyin FC staff and select first team players
Chennai, January 18, 2019: Two-time Indian Super League champions Chennaiyin FC and GSK’s leading health food drinks brand BOOST have come together to form the BOOST Chennaiyin FC Football Championship that is set to commence tentatively on January 28 at the MCC School Ground in Chetpet. With the aim to develop grassroots football in Chennai and Tamil Nadu, the four-week long tournament will feature 1100+ children from 64 school teams across two age groups (U-13 & U-15), it was announced at a joint press conference at the Centre for Sports Science here today. The partnership also marks BOOST coming on board as CFC’s Official Energy Partner.
In line with CFC’s philosophy of developing youth football, the top three teams from both age groups will receive access to coaching from the Chennaiyin FC coaching staff and select first team players. It falls under BOOST's initiative of ‘Play The Pros’ wherein selected kids get to play with and learn from their favorite CFC heroes.
CFC Assistant Coach and Technical Director for Youth Development Syed Sabir Pasha inaugurated the tournament in the company of first team midfielder Dhanpal Ganesh, U-15 player Rahul K. Manjula and club Vice President Hiren Mody. “The ultimate objective is to have budding talent from this tournament absorbed into the youth teams’ pyramid underneath the CFC first team that comprises the U-13s, U-15s, U-18s and B team. The association with BOOST and this Championship aligns with our goals of promoting young talent like Rahul from Chennai and the state,” Pasha said.
Rahul is a shining example of a youngster coming through the CFC ranks. Rahul captained and shone for the U-13s in their debut season last year as they won the U-13 Youth League Chennai zone with a 100% record enroute an appearance in the final round. With the BOOST Chennaiyin FC Football Championship contested in the U-13 and U-15 categories, the club can unearth diverse talent and hone them.
Elucidating on the partnership, Vikram Bahl, Area Marketing Lead, GSK Consumer Healthcare said, “Young children deeply associate with sports stars and look up to them for inspiration. BOOST's partnership with CFC for the Football Championship gives kids a unique platform to learn and play with the Pros. Through this partnership we intend to inspire young kids and nurture young talent in football."
BOOST intends to take its purpose of “Unleashing The Winner In Kids” beyond an inspiring message and provide kids with unique platforms to learn and prepare to play a bigger game.
About GlaxoSmithKline Consumer Healthcare Ltd
GSK Consumer Healthcare Ltd is the category leader in Indian health food drinks industry. Our flagship product Horlicks leads the market, while Boost is among the top three health food drink brands that India prefers. Our manufacturing plants are located in Nabha, Rajahmundry and Sonepat. In India we have an engaged workforce of over 3800 employees. GSK also markets and distributes a range of everyday health products such as Eno, Crocin, Iodex and Sensodyne. Our marketing and distribution network comprises over 800 distributors and a direct coverage of over 8 lakh retail outlets.
GSK Consumer Healthcare Ltd is an associate of GlaxoSmithKline plc. of U.K, one of world’s largest consumer healthcare companies. We have a heritage that goes back over 160 years. Our purpose is to help more people around the world to do more, feel better and live longer with everyday healthcare products. Our goal is to build a global, growing business - we call a Fast-Moving Consumer Healthcare (FMCH) company - dedicated to everyday healthcare with all of the scientific expertise and quality guarantees that demands, working at the speed and with the genuine consumer understanding the modern world expects.
GSK Consumer Healthcare globally owns some of the world’s best loved healthcare brands, successful in over 100 countries. These include Sensodyne, Theraflu, Paradontax, Panadol, Polident, Otrivin, Horlicks and Physiogel.
About Chennaiyin FC
Chennaiyin FC is an Indian Super League franchise based in Chennai and co-owned by Mrs Vita Dani, Mr Abhishek Bachchan and Mr MS Dhoni. Chennaiyin FC has won the Indian Super League in 2015 and 2017-18.