BOOSTCAMP BEGINS THE HUNT FOR YOUNG CHAMPIONS IN TAMIL NADU

BOOSTCAMP BEGINS THE HUNT FOR YOUNG CHAMPIONS IN TAMIL NADU

Boostcamp is the latest initiative, by Boost, to train young kids to be the next champion in cricket

November, 2019, Chennai: Identifying the need, and driven by the passion to unleash the winner in every kid, ‘Boostcamp.com’ was created - a unique digital platform which gives young cricket enthusiasts an access to their sports heroes & enables them to learn various skills of the game. The video content on the site, helps kids with technical skills, stamina and nutrition required in cricket.

To further take Boostcamp to every kid in South India, Boost has taken this digital platform onto an on-ground platform. ‘Boostcamp’ is reaching out to 1000 schools where 10000+ cricket enthusiasts will undergo trials, assessments and selection across 35+ towns in Tamil Nadu.

The assessment and selection process will be supervised by a team of experts headed by Apurva S Desaii, High Performance Director at Sportz Village Academies. The top talent will get a chance to nourish their cricketing dreams with a 6-month cricket scholarship at a Boostcamp Partner Academy and a once in a lifetime opportunity to feature in a Boost commercial.

Speaking about this initiative, Mr. Vikram Bahl, Area Marketing Lead, Nutrition, Indian Sub-Continent, said “There is no dearth of talent in India, but the challenge is to pick up the right prospects at the right time. Over the years, we have seen that talent in Indian cricket is coming not just from metros, but from smaller towns as well. The most notable example would be MS Dhoni, our World Cup winning captain. Our objective through this initiative is to identify and nurture more such deserving talent.”