Hello Sensodyne_WOHD 2019


‘Hello Sensodyne’ launched on World Oral Health Day

A tech-innovation that helps understand tooth sensitivity using Google Assistant


New Delhi – March 20, 2019: GSK Consumer Healthcare’s Sensodyne, India’s No. 1 sensitivity toothpase brand  announced the launch of “Hello Sensodyne” on the ocassion of World Oral Health Day.  A first in the category, “Hello Sensodyne” is a technology innovation that uses Google Assistant and help users understand tooth sensitivity better and offer guidance using voice command.

Using “Hello Sensodyne”, users can now know the symptoms, causes and ways to manage tooth sensitivity. All one has to do is launch the Google Assistant application on any smartphone and say “Hello Sensodyne”.

Anurita Chopra, Area Marketing Director, Oral Health, GSK Consumer Healthcare said, “Tooth Sensitivity is a common condition not only in India but around the world. The lack of awareness of this condition makes many consumers give up the simple pleasures of enjoying their favourite food and drinks. We are excited to launch this break through, first-of-its-kind tech innovation ‘Hello Sensodyne’ that will address queries of individuals on tooth sensitivity and allow them to take actions towards leading a sensitivity free life.”

In India, 1 in 3 adults suffer from tooth sensitivity. It is a condition that can develop over time, typically as a result receding gums and enamel wear. Tooth sensitivity happens when the softer, inner part of the tooth called ‘dentine’ gets exposed. Dentine lies under the enamel and the gums. Once the dentine is exposed, external triggers (such as a cold or hot drink) can stimulate the nerves inside the tooth, causing the characteristic short, sharp sensation of tooth sensitivity.

Sensodyne is the world’s no.1 sensitivity toothpaste (Source *Retail value sales data 12 months ending September 2018) and is the fastest growing Oral Care Brand from GSK group of companies. Known for its strong sensitivity credentials, Sensodyne was launched with a claim to provide 24x7 sensitivity protection* (disclaimer to be added – with twice daily brushing). In a short span of time since its launch in India in 2011,  Sensodyne has outperformed to become the market leader. Keeping a steady pace of innovations, the brand has launched various variants to cater to new consumer demands and needs. 

About GlaxoSmithKline Consumer Healthcare Ltd

GSK Consumer Healthcare Ltd (GSKCH) is the category leader in Indian health food drinks industry. Our flagship product Horlicks leads the market, while Boost is among the top three health food drink brands that India prefers. Our manufacturing plants are located in Nabha, Rajahmundry and Sonepat. In India, we have an engaged workforce of over 4700 employees. GSKCH also markets and distributes a range of everyday health products such as Eno, Crocin, Iodex and Sensodyne. Our marketing and distribution network comprises over 700 distributors and a direct coverage of over 8 lakh retail outlets. 

GSK Consumer Healthcare Ltd is an associate of GlaxoSmithKline plc. of U.K, one of world’s largest consumer healthcare companies. We have a heritage that goes back over 160 years. Our purpose is to help more people around the world to do more, feel better and live longer with everyday healthcare products.  Our goal is to build a global, growing business - we call a Fast Moving Consumer Healthcare (FMCH) company - dedicated to everyday healthcare with all of the scientific expertise and quality guarantees that demands, working at the speed and with the genuine consumer understanding the modern world expects. 

GSK group of companies globally owns some of the world’s best loved healthcare brands, successful in over 100 countries. These include Sensodyne, Voltaren, Theraflu, Paradontax, Panadol, Polident, Otrivin, Horlicks and Physiogel.


Media Contacts                        

PPR South Asia                                                                

Bhavna Trehan (Bhavna.trehan@pprww.com)

Prakriti Singh (prakriti.singh@pprww.com)                         

GSK Consumer Healthcare

Kinshuk Gupta (kinshuk.x.gupta@gsk.com)