Sensodyne 'Faces of Sensitivity'
06 September 2017
Sensodyne rolls out a new digital campaign - ‘Faces of Sensitivity’
New Delhi – September 6, 2017: GSK group of companies’s Sensodyne launches ‘Faces of Sensitivity’, a digital campaign shot with the real consumers suffering from Tooth Sensitivity. With this latest campaign, Sensodyne aims to raise awareness of the condition and create a sense of urgency amongst the sufferers of tooth sensitivity that ignore the problem.
The campaign highlights the moment of sharp discomfort when sensitivity strikes, a feeling relatable to anyone that has ever faced tooth sensitivity. A series of videos on Facebook and YouTube, each edit enables the consumer to self-diagnose their condition through a very simple, 2 minute Sensitivity Check up.
Anurita Chopra, Area Marketing Director, Oral Health, GSK Consumer Healthcare said, “Tooth Sensitivity is a common condition in India. Almost every 3rd Indian adult suffers from it. With our hectic lifestyle and prevalent eating habits, the incidences are on the up. Still, a large majority of sufferers keep coping up with the discomfort and in some cases give up on their favorite foods. With this new campaign, we want to induce a change in this behavior. Faces of Sensitivity is an incisive demonstration of what a sensitivity sufferer goes through and hence creates a strong connect.”
She further added, “With the Sensitivity Checkup we are also helping people self-evaluate the problem through a simple test”
Ketan Desai, President- North, GREY Group added, “Authenticity is the most important pillar of Sensodyne’s communication. Therefore, for us the challenge was to show the impact of Tooth Sensitivity on a sufferer’s life in an engaging way whilst staying true to the brand values. Faces of Sensitivity is a unique creative approach that captures real everyday moments of the discomfort that a sufferer goes through because of tooth sensitivity. This is our way of impressing upon the sufferer, the need to take immediate action”
Sensodyne is the world’s no.1 toothpaste for Dentine Hyper Sensitivity (DHS) and is the fastest growing Oral Care Brand from GSK group of companies. Known for its strong sensitivity credentials, Sensodyne was launched with a claim to provide 24x7 sensitivity protection* (disclaimer to be added – with twice daily brushing). In a short span of time since its launch in india in 2011, Sensodyne has outperformed to become the market leader. Keeping a steady pace of innovations, the brand has launched various variants to cater to new consumer demands and needs.
About GlaxoSmithKline Consumer Healthcare Ltd
GSK Consumer Healthcare Ltd (GSKCH) is the category leader in Indian health food drinks industry. Our flagship product Horlicks leads the market, while Boost is among the top three health food drink brands that India prefers. Our manufacturing plants are located in Nabha, Rajahmundry and Sonepat. In India, we have an engaged workforce of over 4700 employees. GSKCH also markets and distributes a range of everyday health products such as Eno, Crocin, Iodex and Sensodyne. Our marketing and distribution network comprises over 700 distributors and a direct coverage of over 8 lakh retail outlets.
GSK Consumer Healthcare Ltd is an associate of GlaxoSmithKline plc. of U.K, one of world’s largest consumer healthcare companies. We have a heritage that goes back over 160 years. Our purpose is to help more people around the world to do more, feel better and live longer with everyday healthcare products. Our goal is to build a global, growing business - we call a Fast Moving Consumer Healthcare (FMCH) company - dedicated to everyday healthcare with all of the scientific expertise and quality guarantees that demands, working at the speed and with the genuine consumer understanding the modern world expects.
GSK group of companies globally owns some of the world’s best loved healthcare brands, successful in over 100 countries. These include Sensodyne, Voltaren, Theraflu, Paradontax, Panadol, Polident, Otrivin, Horlicks and Physiogel.
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