#ForTheLoveOf- It's time to fall in love with your favourites again

#ForTheLoveOf- It’s time to fall in love with your favourites again

Enjoy them without the worry of tooth sensitivity, with Sensodyne.

New Delhi/Gurugram, May 06, 2020: Sensodyne, the leading tooth sensitivity toothpaste from GSK Consumer Healthcare launched a brand campaign that makes you fall in love with your favourite foods all over again.

Through the campaign, Sensodyne urges people to stay home and rekindle the relationship with their favourites. It showcases some of the most loved hot and cold food/beverages that could be prepared at home and relished. Each one of us have our favourites, whether it is a steaming hot Chai to begin the day with, the childhood favourite Ice Popsicle, the old favourite Kulfi, or the trending Dalgona Coffee. The campaign also celebrates regional favourites such as a chilled Kokum, Puchka and hot Rasam.

The marketing campaign explores an emotional connect with food people love to consume. Sensodyne enables you to enjoy such foods/beverages without the worry of tooth sensitivity.

Please find attached the creative visuals for your reference and the video links below:

•  Authentic testimonial reminiscing about the summers spent with naani’s original Kulfi- https://youtu.be/cGMLLkcKDyc

•  ASMR films that romance the hot favourites Chai and Rasam in a unique and enthralling way to evoke the senses- https://youtu.be/RFQGGGnL1jI and https://youtu.be/BYEJ5hytw6E

The digital first campaign will be promoted on various digital platforms such as YouTube, Instagram, Facebook, Twitter, etc. Sensodyne has partnered with Wunderman Thompson and Grey India for this campaign.

About GlaxoSmithKline Consumer Healthcare

GSK Consumer Healthcare in India is a leading fast-moving consumer healthcare company. GSK in its portfolio has category-leading brands such as Sensodyne, Eno, Crocin and Otrivin. Its Mission Health program touches the lives of approximately 90,000 people by focusing on health and wellbeing with projects dedicated to neglected tropical diseases, dengue management, cleft and palate surgeries and plastic waste management. 

Media Contacts                        

GSK Consumer Healthcare

Kinshuk Gupta

kinshuk.x.gupta@gsk.com

PPR South Asia                                                                                         

Prakriti Singh | Namrata Saha                                                                    

prakriti.singh@pprww.com | namrata.saha@pprww.com