Consumer healthcare

A trusted bottle of Horlicks has been an indispensable part of the Indian household cupboard for the last three generations.
The uniqueness of Horlicks nutrition comes from its use of science behind food, to create the best combination of wheat, malt, milk and barley that can be easily digested with a blend of vitamins and minerals. Combining all that is satiating and natural, Horlicks brings to its consumers the essential nourishment of grains and milk which is gentle and safe, and one that can build and strengthen the body, brain, muscles and bones.

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• Mother's Horlicks
• Junior Horlicks
• Horlicks For Kids
• Women's Horlicks
• Lite Horlicks

Boost is India’s leading malt-based food drink in chocolate flavour. It was developed by company’s R&D team in 1974 and launched in 1975-76. Currently it’s the third biggest health food drink in India and enjoys a market share of 11.5.

Boost is the first Milk Food Drink in India to use celebrity endorsement to convey its energy proposition and has successfully differentiated from other brands. It has been endorsed by India’s most famous cricket stars, particularly those which have a huge following among children.

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Ostocalcium, a 68 year old heritage brand, was switched to GSK Cx as a part of the Rx-Cx collaboration project in 2013. The switch task was to build Calcium Supplementcategory (sold through Expert only)through differentiated proposition developed through consumer validated insight to step-change growth. This was a massive paradigm shift in the calcium supplement category.

Through detailed consumer researches and immersions we understood the usage and attitude of our consumers towards the calcium supplement category. The product went through a restage to build a consumer relevant “Brand” for Ostocalcium whilst continuing to strengthen expert credentials

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• Ostocalcium B12 Suspension for kids
• Ostocalcium Plus Chewable tablets for 30+ women

• Horlicks Oats
• Horlicks Biscuits
• Foodles

‘Start to a bright and healthy day!’

Well begun is half done! Viva is based on the belief that a good start to the day ensures that the rest of it goes well too. New Viva has VitaHealthTM – a combination of 9 essential vVitamins [Vitamin A, D, B1, B2, Niacin, Vitamin B6, Folic acid, Vitamin B12 & C], Iron Calcium and Phosphorous. Viva contains the natural goodness of milk, wheat and malted barley. Just 2 cups a day give you the nourishment to help provide a healthy foundation for life and, of course, a great start to the day

• Viva

The Yummy Choco Caramel Drink’

Maltova, a chocolate health Food Drink, was acquired from Jagajit Industries Limited in Feb 2000. To Kids Maltova is the fun health drink, which is extremely tasty, and makes nourishment truly enjoyable and exciting.

It was relaunched in june 2002 with an enriched formulation and improved packaging. The Relaunched New Maltova had Active RechargersTM, a combination of essential vitamins, minerals and carbohydrates.

Maltova has again been restaged in 2015 with an attractive new packaging that connotes an extremely high taste appeal and a sense of excitement. With this change, Maltova also comes under the endorsement of brand Boost.

• Maltova