Horlicks Oats launched in Q4 of 2011 , has been an attempt by GSK to enter adjacent spaces to health food drinks (HFD) with a larger play in breakfast. The launch into the hot cereals market has proved to be one of the most successful new category forays by GSK. Currently, the brand is the second biggest player in South India.
The brand exhibits 3 way health advantage which helps in :
- Reducing cholesterol
- Managing weight
- Managing healthy blood pressure