Iodex is an iconic, trusted brand for close to 100 years. Generations of Indians have grown up with Iodex and many would still recall how Iodex has helped them get relief from pain anywhere in the body such as neck/shoulder pain, back pain, joint pain, sprain, etc.
Memories of reckless falls and injuries, the sticky black balm in the jar, and the get-going punch line – ‘Iodex maliye, kaam pe chaliye’ – are some memorable and iconic identities that still get fondly associated with Iodex.
While a strong presence for close to 100 years has established Iodex as a heritage brand, it has reinvented itself with changing times, as a product and as a lifestyle choice as well.
Currently there are many brands in the topical pain relief category, offering consumers either traditional balms or modern products like gels and sprays. However, Iodex with Iodex Ultra Gel, covers both ends of the spectrum. Iodex has kept itself modern, updated and aspirational, while still holding on strongly to the heritage of trust that it has garnered over the years.
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